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Real Madrid Selects Digital Artists as the Official Partner for Developing Mobile Games and Applications.

Talent-Driven Creative Studio Teams With Real Madrid CF to bring Mobile Products to Fans

LOS ANGELES -- The Spanish football club, Real Madrid C.F. has selected Digital Artists (DA), an independent talent-powered studio, as the worldwide licensing representatives for the creation and development of official, high-quality Real Madrid mobile games and applications for all handheld devices.

Fans can now find exciting games and entertaining applications from the Real Madrid team through the offerings that will operate on Apple's iPod[R], iPad[TM] and iPhone[R] devices as well as Android[TM] applications, RIM Blackberry[R] devices, Symbian OS, Java technology and with Windows Mobile.

"We are very pleased to work with Digital Artists to offer a wide range of mobile products to reach the global Real Madrid fanbase." said Pedro Duarte, Mobile Marketing Manager for Real Madrid C.F. "Recognizing the powerful impact Digital Artists made with other sport stars, this deal gives us the possibility of developing new products in the mobile arena providing added value to the Real Madrid fan experience."

Consumers will have access to the Real Madrid handset offerings and can download free and premium applications through online app stores and markets.

"Our goal is to produce the most original, fun and accessible mobile content in order to connect with and grow Real Madrid's loyal following," says Adam Shaw, CEO, DA. "We are eager to align our efforts with such a powerhouse club and are excited to launch the upcoming games and applications."

About Digital Artists

Digital Artists is an independent, talent-powered studio that partners with leading creative artists and brands to produce original digital entertainment for all screens. Co-founded by Chief Executive Officer Adam Shaw and Chief Creative Officer William Kendall, Digital Artists' talent includes top content creators and personalities in film, television, music, sports and new media, including Cristiano Ronaldo, Morgan Spurlock and the Farrelly Brothers.

About Real Madrid

Since Real Madrid CF won its first title back in 1905, Real Madrid has grown to become the most laurel-laden club in history. With over a hundred years of history, the Club considered by the FIFA as "The Best Football Club in the 20th Century" has been reaping successes on and off the field.
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Publication:Business Wire
Geographic Code:1U9CA
Date:Aug 25, 2010
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