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Reading Is Fundamental and Macy's introduce new resources and digital tools to encourage reading and learning.

Global Banking News-September 11, 2019-Reading Is Fundamental and Macy's introduce new resources and digital tools to encourage reading and learning

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US-based nonprofit organisation for children's literacy Reading Is Fundamental (RIF) and retail company Macy's on Tuesday declared the launch of new, free resources and digital tools, in conjunction with National Literacy Month.

RIF and Macy's formed a partnership 16 years ago to work together on giving parents and educators free resources to help meet the literacy needs of children and foster a love of reading and learning, as well as provide students with the fundamental building blocks for success that literacy provides.

The partnership is said to have impacted the lives of millions of children through national and local programmes and to date, Macy's has contributed USD40m toward children's literacy. This funding has supported the distribution of over 14 million books, the creation of multi-cultural book collections, local literacy events, the development of digital platforms, and the creation of more than 10,000 supplemental literacy resources and tools.

Support for the 2019 Back-to-School and National Literacy Month encompasses supplemental classroom materials for the whole family and resources for literacy advocates, parents and caregivers. This includes: Back to School Resources, with RIF launching a newly created "Be Your Best You" collection, a Social Emotional Learning (SEL) collection that focuses on themes of confidence and empowerment; Building a Community of Readers, RIF's community of educators, parents, community and civic organizations and local literacy advocates at schools and community centres; Literacy Network, RIF's central portal has launched new resources for back to school including, Read-aloud guides, tips to create literacy centres in classrooms, literacy insights, webinars, best practice case studies, volunteer guides and fundraising tool kits; Books for Ownership, where Macy's support of RIF's matching grant programme will provide more than 255,000 books to 126,775 students in 44 states and Puerto Rico during the 2019/2020 school year; and the Thanks for Sharing Campaign, which engages Macy's customers to leverage purchases to support charity organizations. Through this campaign, Macy's is committed to raising USD15m to support children's literacy and other critical causes.

((Distributed via M2 Communications -

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Publication:Global Banking News (GBN)
Date:Sep 11, 2019
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