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Raspberries Score Triple Play at Jack in the Box[R] Restaurants.

Jack in the Box Enhances Beverage Platforms with New Raspberry Flavors

SAN DIEGO -- While it may be considered impolite to give someone the raspberries in a social setting, Jack in the Box[R] guests are enjoying the gesture as the company expands its menu with a new Raspberry Smoothie and Raspberry Shake, the latter made with real vanilla ice cream. Jack in the Box also today announced that it is now serving a new brand of fresh-brewed tea, Gold Peak[R], for its nonflavored and flavored teas, including raspberry.

"Consumers might be surprised to learn that Jack in the Box offers a lot more variety when it comes to beverages than just sodas," said Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. "With summer just around the corner, this is a great time to raise awareness of our beverage options. Offering the refreshingly distinct flavor of raspberry in three different beverages provides our guests variety that they can't find at any one of our major competitors."

By switching to Gold Peak, Jack in the Box becomes the first major foodservice chain in the U.S. to offer this brand for its freshly brewed flavored and nonflavored teas. Both sweetened and unsweetened flavors at Jack in the Box are now brewed from 100 percent real Ceylon tea leaves.

[Note to media: The new Raspberry Trio is not available at Jack in the Box restaurants in Las Vegas or Sherman/Tyler, Texas. A high-resolution photo of the Raspberry Trio is available at http://www.jackinthebox.com/corporate/press-room/photo-gallery/.]

About Jack in the Box

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box[R] restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 18 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill[R], a leader in fast-casual dining, with more than 500 restaurants in 43 states and the District of Columbia. For more information, visit www.jackinthebox.com.
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Publication:Business Wire
Geographic Code:1U9CA
Date:May 17, 2010
Words:351
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