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Rasasi Perfumes launches Eid collection.

Rasasi Perfumes, one of the leading names in the regional perfumery landscape, unveiled a new collection of high-end Mukhalats, concentrated oils, Agarwood and Dhanal Oud products as part of its commitment to offer customers a greater variety for the festive season.

The new Eid collection is simply an ode to the Arabic perfumery traditions and heritage with an emphasis on alcohol free concentrated oils, Agarwood perfumes and other products that blend the choicest high quality ingredient with the finest Oriental perfumery traditions and techniques-an art mastered by Rasasi over the last three decades.

No Eid celebrations are complete without Agarwood or Oudh, which sourced from bark of the Aquilaria tree, is believed to be formed over a period of 300 years. Considered as a supreme fragrance in the Gulf and Arab region with some variants commanding astronomical price, Oudh is an integral part of Arabic folklore and legacy since times immemorial. Oud finds widespread use in finished sprays, oils and burning the loose chips continues to be an important part of traditional gesture of welcoming and honoring guests.

"High-End Mukhalats, Dhanal Oud and other oud based products are a particular favourite during Ramadan and Eid period as they are alcohol free and natural. We have many loyal customers who are regular buyers of these products but the demand soars as we approach Ramadan and Eid. We need to scale-up our stocks and replenish frequently to meet the consumer demand. Our new concentrated oils and high-end Mukhalat range crafted specially for Eid is already a huge hit," said Salim Kalsekar.

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Publication:Khaleej Times (Dubai, United Arab Emirates)
Date:Jul 26, 2014
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