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Raising the singles bar.

The Real Co is debuting what it says are the first certifiable 100 percent Single Origin products, including Himalayan pink rock salt, organic raw cane sugar and organically grown white Basmati rice. According to company officials, The Real Co enters into partnerships with farmers and growers around the world that do not have an established route to distribute their products and creates a way to share their commodity.

The Real Co Himalayan Pink Rock Salt is 100 percent pure, non-GMO, has 84 active minerals in every grain, is unrefined and mountain washed in Himalayan mountain water. It is packaged in a 20-ounce tub container with a suggested retail price of $6.99, and in a saltshaker container with a suggested retail price of $9.49.

The Real Co Organic Raw Cane Sugar is 100 percent natural and organic, raw and filled with vitamins and minerals. It dissolves in hot or cold liquids and is non-GMO. It is available in an 8-ounce container with a suggested retail price of $3.69, and a 16-ounce container for $4.49.

The Real Co White Basmati Rice is 100 percent natural, low-GI and pre biotic, non-GMO and gluten-free. It is available in a 16-ounce container with a suggested retail price of $3.99 and a 32-ounce container with a suggested retail price of $6.49.

"We are a company founded on the notion that transparency is vital, and that consumers have the right to know where their foods are from," says Belal Elbanna, CEO of The Real Co, based in Valley Cottage, N.Y." The Real Co foods come right from their source and offer best of class products at best prices."

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Author:Turcsik, Richard
Publication:Grocery Headquarters
Date:Sep 1, 2015
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