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Raise your brow game; With the average British woman apparently now spending up to seven minutes a day perfecting her brows, we check out the best products and treatments to help you join the brow movement.

Byline: Words: Zoe Cripps. Pictures: Camera Press/Figaro Photo/Karina Twiss.

Professional shaping OK, threading isn't new but if you've only ever plucked or had your brows waxed before we think it's worth trying this instead. The therapist uses a long piece of thread to remove unwanted hairs, even the smallest ones. Most beauticians will offer a threading service, but we love Shavata Brow Studios, who do a full brow shape from PS17. Our verdict: You'd think using a piece of string would leave room for error, but we found it targeted hairs better than any tweezers. We didn't look as blotchy and red as we do after waxing, it was a lot less painful, and it costs around the same price as waxing, too.

Tint at home You can now get pro results without a trip to the salon, thanks to Eylure Permanent Brow Tint, PS9.95. The kit comes in a dark brown or a mid-brown shade, and if you want a lighter look then leave it on for less time. Results last three to five weeks. Our verdict: So easy to do - just mix together a blob of the colour with the developer - then use the applicator to apply neatly onto brows. The result was just as good and long-lasting as the salon version. Don't get it on the skin around your brows though because it takes a while to wash off, and we recommend shaping your brows first.

The new salon superbrow If you like a really bold brow, Lola Brows by Lash Perfect could be for you. A therapist applies tiny strokes of coloured gel (there are six shades to choose from) into the gaps between the hairs. It takes about 40 minutes and you have it topped up every three or so weeks. Costs around PS10 for infills and PS25-PS45 for a full treatment. Our verdict: The shape we got was great but the result felt strange, like plastic eyebrows, and to our taste it looked way too intense for a no make-up look. Good for those who like it bold, but definitely not for 'understated'.

BROW GROWTH SERUMS PUT TO THE TEST Our testers religiously applied these eyebrow serums that promise to strengthen and grow your brows. Here are the results after six weeks...

RapidBrow Eyebrow Enhancing Serum, PS37 I noticed that my brows were less sparse, however, the results weren't nearly as impressive as their eyelash serum (which I LOVE). Tested by: Rosie, Features Writer Shavata Brow Strengthener, PS15 I'm very blonde, and this said it would make my eyebrows darker and thicker, and I've really noticed a difference. It's not too expensive either so I'll keep using this. Tested by: Hannah, Receptionist Talika Eyebrow Lipocils Expert, PS26 This said it would intensify the colour of my eyebrows (it didn't) and make them appear fuller (it did, sort of, but no HUGE change). TESTED BY: Zoe, Beauty Writer WARNING: WHAT YOU DON'T HEAR ABOUT BROW TATTOOS Beauty ed Lynne says: 'I had semipermanent tattoos back in 2012. Four years on, guess what?

I STILL have them. I'm starting to wonder exactly whether they're actually all that 'semi'. To begin with, the tattoo looked face-framing and fab. However, rather than disappear within two years (as I'd been led to expect), the dark brown pigment has merely faded to a murky ginger line that peeps out between my natural brows. Luckily the artist stuck to my natural shape, so my own brows plus a bit of pencil cover up what lurks beneath. I can live with it but based on my experience I don't recommend it.' Shape up The Brow Buddy Kit by Billion Dollar Brows, PS22, uses maths to find your perfect brow shape. Place the compass-like measurer on your face to find exactly where your arches should be. It's just arriving at Boots now.

CELEB BROWOMETER We're only just into 2016 and there's already been some exceptional celeb eyebrow looks, so we asked brow expert Natalie Plain to tell us whose arches deserve an award.

KATE MIDDLETON Browometer score: 7/10 Natalie says: 'She can afford the most exclusive brow stylists in the world but she is a do-it-yourselfer which I completely respect.' Get the look with: Eyeko Brow Magic Brow Boost, PS25 The small wand lets you shade your eyebrows with special fibres that cling to your hair, making sparse brows look fuller.

NIGELLA LAWSON Browometer score: 8/10 Natalie says: 'What I love about Nigella is she is not afraid to buck trends; even in the bad old days of the 1990s, she kept her brows strong.' Get the look with: Ciate Insta Brow Tinted Brow Gel, PS15 A bristled applicator and a gel texture make this perfect for getting a really pigmented look.

KIM KARDASHIAN Browometer score: 9/10 Natalie says: 'Love or hate her - there is no denying she's keeping up with trends in the brow department. They are always perfectly shaped, never straggly.' Get the look with: Make-up Forever Pro Sculpting Brow Pen, PS18 A 3-in-1, with a slanted applicator tip for precision lining, a comb to blend harsh lines, and a highlighting puff to make your brows pop.

NB: Statistics taken from a recent release from BABTAC (British Association of Beauty Therapy and Cosmetology). Natalie Plain is founder of Billion Dollar Brows & author of The Plain Truth About Brows.
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Title Annotation:Features
Publication:Sunday Mirror (London, England)
Date:Feb 7, 2016
Words:893
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