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Radisson Blu brand joins Soap for Hope programme.

Radisson Blu has joined the Soap for Hope programme in partnership with Sealed Air, which pioneered the initiative to recycle used hotel soaps into fresh soap for distribution in local communities.

Radisson Blu ran pilot projects in Georgia and in the Philippines, and from this month (which is also the brand's Responsible Business Action Month), 23 Radisson Blu hotels across Africa, Indian Ocean, Middle-East and APAC will collect used soap bars that would have normally been discarded and hand them over to a local community partner.

Sealed Air representatives teach the local community to recycle and process the soap using a cold-press method. The entire process takes less than 10 minutes and once the used soap is recycled into reconstituted bars of soap, they are distributed to commmunities which lack access to soap and sanitation.

Sealed Air also provides all the equipment, including the tools and the soap press machine, as well as disinfectant required for re-processing soap. It also covers the logistic costs associated with delivery of the equipment and provides training to the local community partners.

The Radisson Blu Hotel, Dubai Media City, was the first Radisson Blu hotel to embrace the Soap for Hope initiative in February 2016. Together with Sealed Air and CleanTech, the hotel successfully collected 30kg of used soap in the first month, and trained local college students to recycle it before distributing it to local communities.

David Allan, general manager of The Radisson Blu Hotel, in Media City, said in a statement: "We are very proud to have been leading the first Soap for Hope pilot project for Radisson Blu and support our local communities. The initiative has been widely adopted by my team and is now entirely part of our daily lives."

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Inge Huijbrechts, vice president responsible business at Carlson Rezidor Hotel Group, commented: "We are delighted to join the Soap for Hope programme with Sealed Air, and very impressed by the enthusiasm we have received from the hotels on the ground and the possibility to launch Soap for Hope in a number of new locations. This is a programme that creates true shared value, good for business and for the local community. By providing local access to better hygiene, it aligns perfectly with Radisson Blu's care for Water Mindfulness with Blu Planet."

Stefan Phang, Sealed Air's regional CSR and sustainability director, said: "A typical 400-room hotel generates 3.5 metric tonnes of solid soap waste per annum. Hand-washing with soap is among the most effective and inexpensive ways to prevent diarrhea and respiratory diseases in the developing countries, where millions of children per year suffer from diseases that could have been prevented with proper hand-washing. Partnering with Radisson Blu is a great milestone for us as they have a strong presence in emerging markets, where the need for healthcare and sanitation is crucial."

Soap for Hope has now been launched in 62 cities and 22 countries together with 249 partner hotels. To-date, 750 tonnes of used soap have been recycled into 6.2 million bars of soap and every year, about 400,000 people in local communities benefit from this programme.

Click through to the next page to find out the participating hotels in the Middle East & Africa region...

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Participating MEA hotels:

Radisson Blu Nairobi Upper Hill

Radisson Blu Hotel Dakar

Radisson Blu Hotel Dubai Deira Creek

Radisson Blu Marina

Radisson Blu Residence Dubai Marina

Radisson Blu Hotel Dubai Media City

Radisson Blu Hotel Dubai Downtown

Radisson Blu Resort Sharjah

Radisson Blu Yas Island

Radisson Blu Resort Fujairah

Radisson Blu hotel, Riyadh

Radisson Blu hotel Dahran

Radisson Blu Hotel Yanbu

Radisson Blu Hotel Jeddah

Radisson Blu Hotel Royal suite Jeddah

Radisson Blu Hotel Plaza Jeddah

Radisson Blu resorts Jizan

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Publication:Hotelier Middle East
Date:Sep 15, 2016
Words:636
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