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CLIENT: Bayer CropScience, Research Triangle Park, N.C.--Stephanie Gable

AGENCY: AdFarm, Kansas City, Mo.--Colin Clarke

MESSAGE: Prevent yield loss due to scab (Fusarium Head Blight). FOLICUR allows a grower to better manage and effectively market his wheat crop.

AUDIENCE: Wheat growers in North Dakota, Minnesota and South Dakota, primarily in the Red River Valley, who farm more that 500 wheat acres.

MERIT: FMC Corporation Agricultural Products Group / NKH&W Inc.

NATIONAL FINALISTS: FMC Corporation Agricultural Products Group / NKH&W Inc. Bayer CropScience / Rhea & Kaiser Marketing Communications New Holland North America / Colle+McVoy Syngenta Crop Protection / Martin|Williams (2) Pioneer Hi-Bred International Inc. / McCormick Company Dow AgroSciences LLC / Bader Rutter & Associates Inc.

FOLICUR Radio (knock at door)

Farmer: Coming ... (opens door) Scab, I wasn't expecting you.

Scab: Farmers never do. I'm here for your money.

Farmer: Oh right, I didn't use FOLICUR fungicide on my wheat. Let me get my wallet

Scab: Maybe you ought to make it your checkbook.

Announcer: When Scab drops by, be prepared Protect grade, yield and profit in your wheat with FOLICUR. Because if you don't use it, you'll lose it.
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Article Details
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Title Annotation:Best of NAMA; AdFarm; Bayer CropScience
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 1, 2004
Previous Article:Radio--single.
Next Article:Television--series.

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