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Radio vet will raise Cain on internet.

Herman Cain has hosted a radio talk show, run companies and run for president. His next venture, with a pair of high-powered television veterans, will be a new internet channel with another famous politician on its internet roster.

The new offering called the Herman Cain Channel.

You may have heard of his new colleague, former VP candidate and Alaska Gov. Sarah Palin.

Cain is putting the channel in collaboration with the Tapp Platform. TAPP's co-founders are ex-NBCUniversal chair Jeff Gaspin and former CNN/US president Jon Klein.

The business model for the new channel is to sell subscriptions to Cains fans and supporters.

As executive editor, Cain will be responsible for the channel's content, including videos and commentary, and excerpts from his daily radio show, among other things.

"My new channel is all about digging deeper into real solutions for the economic and spiritual problems facing America today," said Cain. "I'm looking forward to mixing it up with my members face to face, in a way we can't do on the radio or campaign trail -- and doing so with humor and hard facts."

"We're delighted to expand the TAPP roster with a personality whose following is as passionate as Herman Cain's," said Gaspin, who serves as TAPP's chairman. "His millions of listeners and social media followers will now be able to get to know and interact with Mr. Cain in a deeper and more meaningful way."

"As we add channels, we're able to promote across our burgeoning network," added Klein, TAPP's CEO. "Our continued growth is yielding eye-opening data, which we apply to our programming and marketing to constantly improve the consumer experience."

The channel is channelling Cain's famous 9-9-9 tax plan, charging $9.99 per month for a trial subscription, or $99.99 for a full year.

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Publication:Radio and Television Business Report (RBR+TVBR)
Date:Oct 7, 2014
Words:313
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