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Radiancy Signs Global Distribution Agreement for Handheld Erbium Laser Technology From BioCell; New Technology Will Complement Company's Skinstation Clinical Phototherapy System in Aesthetic Procedures.

ORANGEBURG, N.Y., Dec. 14 /PRNewswire/ -- Adding to the company's light-based skin therapy product portfolio, Radiancy, Inc. recently announced the signing of an exclusive worldwide marketing and distribution agreement with BioCell, L.P. of Austin, TX for a unique handheld Erbium YAG laser technology.

According to Fabian Tenenbaum, Vice President Sales and Marketing for Radiancy, "This innovative technology represents the cutting edge in aesthetic lasers; providing an ultra-fast true laser peel with outstanding results. What's more, there's no anesthesia, and no downtime. In great part, we chose to add this technology to our product portfolio because of its unique combination of therapeutic efficacy and patient satisfaction. We feel confident this new technology will complement the treatments provided by our SkinStation(R) and other Radiancy systems powered by LHE(R) currently in use worldwide."

"It's exciting to be associated with a company like Radiancy," said David Shockley, President of BioCell. "From our vantage point, the new agreement marries the strengths of our patented handheld laser technology with the worldwide marketing and sales strengths of Radiancy." Added Shockley, "We completely reengineered the erbium laser into a digital handheld technology that is highly reliable, requires virtually no maintenance, and is more economical than previous lasers."

According to Dr Alan Rosenbach, M.D., a private practitioner in Los Angeles, CA, "The handheld laser is used for superficial or moderately deep peels. The superficial peel is a state-of-the-art alternative to glycolic peels or microdermabrasion. Several treatments spaced a few weeks apart will smooth the skin, soften pores and improve discoloration. There is no down time and the side effects are limited to a few days of light peeling.

"The moderately deep peel is inexpensive yet highly effective. This office-based procedure allows for improvement of fine wrinkles, smoother skin, a reduction in the appearance of pores, and improvement in color. There is minimal postoperative discomfort and peeling occurs for 5-6 days after the procedure."

"The hand-held laser represents the next level of skin renewal," stated Dr. Neil Sadick, F.A.C.P., F.A.A.C.S of Sadick Aesthetic Surgery and Dermatology in New York City. "I have been using the technology for over a year and it appears to provide a greater therapeutic effect with enhanced safety than available alternatives. The system is simple, fast, and effective in the treatment of fine lines and wrinkles, while improving overall skin texture without the downtime associated with a traditional chemical peel."

About Radiancy

Founded in 1998, Radiancy, Inc., develops unique professional and consumer medical products employing its proprietary Light Heat Energy (LHE(R)) technology. The company's mission is to deliver light-based therapeutic systems that improve the lives of people while enhancing clinical practice. Radiancy serves a worldwide clinical community from its offices in New York, Europe, Asia and Latin America.

For more information, please visit http://www.radiancy.com/.

CONTACT: Fabian Tenenbaum of Radiancy, Inc., +1-845-398-1647

Web site: http://www.radiancy.com/
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Date:Dec 14, 2004
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