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Rabbit Season...Duck Season...Rabbit Season...Duck Season... Nooo...It's Deer Season!!!

Business & Entertainment Editors

SANTA MONICA, Calif.--(BUSINESS WIRE)--Sept. 12, 2003

Activision Publishing's "Cabela's(R) Deer Hunt 2004 Season" Is Now

Available at Retail for the PlayStation(R)2 and Xbox(TM)

The hunt is on with the release of "Cabela's(R) Deer Hunt 2004 Season" from Activision Publishing, Inc., a wholly owned subsidiary of Activision, Inc. (Nasdaq:ATVI). The follow-up to last year's hit for the PlayStation(R) game console, "Cabela's Deer Hunt 2004 Season" expands upon the realistic Cabela's hunting games franchise by including new regions, more deer, and plenty of action for both novice and expert marksmen. "Cabela's Deer Hunt 2004 Season" for the PlayStation(R)2 computer entertainment system and Xbox(TM) video game system from Microsoft is currently available at retail outlets nationwide for a suggested retail price of $29.99 and carries a "T" (Teen -- content suitable for persons ages 13 and older) rating by the ESRB.

"`Cabela's Deer Hunt 2004 Season' includes all of the great aspects of the popular `Cabela's(R) Big Game Hunter' series, and adds an abundance of new features for the next-generation console systems," stated Patrick Kelly, Vice President of Studios, Activision Value Publishing, Inc., distributor of the titles. "Greater emphasis on the animals is a major addition to the game. Deer now vary in size, interact with each other, search for food and water, and have a greater variety of movement and behavior through an advanced AI system."

"Cabela's Deer Hunt 2004 Season" brings the new hunting season to life, offering outdoorsmen a total of nine different species of deer in nine varying habitats, all created and rendered in full 3D. The game features Coues deer in the Gila National Forest, New Mexico; Fallow deer in Saskatchewan, Canada; Columbian Black-Tailed deer in the Cascade Mountains, Washington; Axis deer in Ozark County, Missouri; Desert Mule deer in the Sonoran Desert, Arizona; Sika deer in Lake Okeechobee, Florida; Rocky Mountain Mule deer in the Grand Tetons, Wyoming; Whitetail deer in Mille Lacs, Minnesota; and Sitka deer on Kodiak Island, Alaska. Virtual hunters will be challenged to use the terrain in each territory to their advantage, and employ such tactics as blending in with the surroundings or luring deer into clearings for a clean shot.

Outfitted in Cabela's(R) latest gear and armed with an impressive assortment of firearms, gamers are sure to become experts in the hunt. Players can choose from two game types: Quick Hunt -- which allows for a single-mission hunting trip on one map; or Career Hunt -- where sportsmen progress through every mission, during each season, and in all regions. "Cabela's Deer Hunt 2004 Season" adds a new level of realism by allowing gamers to improve their virtual hunting skills over time as they progress through the game.

Furthermore, the Xbox version of "Cabela's Deer Hunt 2004 Season" features highly detailed environments and ultra realistic water graphics. In addition, the game offers Xbox(TM) Live support so gamers can enter their high scores online.

About Xbox(TM)

Xbox ( is Microsoft's future-generation video game system that delivers the most powerful gaming experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox is now available in the continents of North America, Europe, Asia, and Australia.

About Xbox Live(TM)

Xbox Live, which launched in the United States Nov. 15, 2002, allows gamers to play multiplayer Xbox games with other gamers everywhere via a broadband connection. With a built-in hard drive and Ethernet port, the Xbox console is the only video game system built from the ground up for online gaming, negating the need to buy additional, costly peripherals or upgrades. Xbox Live enables gamers to easily find their friends; talk to other players during gameplay through the Xbox Communicator headset; download current statistics, new levels, and characters to their Xbox hard drive; and play online -- all exclusive features to Xbox Live.

About Activision

Headquartered in Santa Monica, Activision, Inc. is a leading worldwide developer, publisher, and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $864 million for the fiscal year ended March 31, 2003.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, Scandinavia, and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at

The statements contained in the release that are not historical facts are "forward-looking statements." The company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2003, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc. "Xbox" is a registered trademark of Microsoft Corporation in the United States and/or other countries.
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Publication:Business Wire
Geographic Code:1USA
Date:Sep 12, 2003
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