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RUTH'S CHRIS STEAKHOUSE SELECTS THE WEIGHTMAN GROUP

 RUTH'S CHRIS STEAKHOUSE SELECTS THE WEIGHTMAN GROUP
 PHILADELPHIA, April 15 /PRNewswire/ -- Ruth's Chris Steakhouse of


Philadelphia has selected The Weightman Group to handle its advertising, according to John Goodchild, president and chief executive officer of the agency.
 Weightman will also be the agency-of-record for a new Ruth's Chris Steakhouse in Marlton, N.J., which is scheduled to open in September.
 The Weightman Group will provide print, radio, transit and outdoor advertising as well as direct mail and marketing services for the upscale restaurants in both locations. The New Orleans-based chain operates 33 restaurants throughout the country with total projected sales of $80 million for 1992.
 Quinn Brennan, general manager of Ruth's Chris in Philadelphia, said, "We decided that if we wanted to be the biggest and best steakhouse in town, we should go with the biggest and best agency in town. And Weightman didn't disappoint us. We talked to a lot of agencies, but the work Weightman showed us is clearly the best."
 The Ruth's Chris account is a terrific creative opportunity for Weightman, according to John Goodchild. "Our challenge is to establish and build a new cohesive image for their excellent restaurant here in town, and for their new location in Marlton," he said. "It will allow us to showcase some great creative in our own backyard."
 "Our agency is proud of our reputation for working together as true marketing partners with clients to achieve steady growth," Goodchild continued. "We're especially excited about our partnership with Ruth's Chris. First of all, we love their steaks. Secondly, we aim to make these two restaurants the hottest places around."
 The Weightman Group, the largest independently owned communications company in the Delaware Valley, has full-service capabilities in advertising, public relations, market research and sales promotion. With billings in excess of $120 million, the agency's national accounts include ALPO Petfoods, Scott Paper Company, Tastykake, WLR Foods, Mannington Resilient Floors, Golden Cat Corporation and Wendy's, among others.
 /delval/
 -0- 4/15/92
 /CONTACT: Carolyn Tyndall of The Weightman Group, 215-561-6100/ CO: Ruth's Chris Steakhouse; The Weightman Group ST: Pennsylvania, New Jersey IN: ADV SU: CON


MK-MP -- PH007 -- 8500 04/15/92 08:59 EDT
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Publication:PR Newswire
Date:Apr 15, 1992
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