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RUSSIAN YOUTHS NAME GEORGE BUSH THEIR FAVORITE POLITICIAN OVER YELTSIN AND GORBACHEV IN BARQ'S POLL; STALLONE, SCHWARZENEGGER WIN HONORS

RUSSIAN YOUTHS NAME GEORGE BUSH THEIR FAVORITE POLITICIAN OVER YELTSIN
 AND GORBACHEV IN BARQ'S POLL; STALLONE, SCHWARZENEGGER WIN HONORS
 NEW ORLEANS, April 27 /PRNewswire/ -- President George Bush would be the easy victor for another term if Russian youths surveyed recently were at U.S. polls today. In a survey of over 400 Russian youths released today by Barq's, Inc., makers of Barq's Root Beer, Bush took 78 percent of the vote.
 But Sen. Ted Kennedy (D-Mass) -- not Arkansas Gov. Bill Clinton (D), who wasn't even mentioned -- ranked number two with 17 percent, while Republican Patrick Buchanan and Vice President Dan Quayle each pulled one percent of the vote. And while Bush also took top honors as favorite world leader (39 percent) over beleaguered Russian President Boris Yeltsin (17 percent), former British Prime Minister Margaret Thatcher (4 percent) licked Sen. Kennedy (2 percent) on that question.
 The Russian youths, surveyed to kick off Barq's Root Beer's tongue-in-cheek national "Soviet Union Going Out of Business Sale" today, named their own society as the world's best (74 percent), with the U.S. coming in second. But they still fear their own government the most (28 percent -- Arab countries came in second with 26 percent of the vote); worry about nuclear war (36 percent) and AIDS (22 percent) most often; and would rather be free (47 percent) than governed by communists (29 percent).
 "We were in Moscow to buy authentic Soviet memorabilia for our promotion and to give Russian youths their first taste of root beer, so we decided to see what else they had on their minds," said Rick Hill, vice president, national marketing, Barq's, Inc. "Clearly George Bush could get elected in Russia in a minute."
 Displaying a bit of confusion over just what actors Arnold Schwarzenegger and Sylvester Stallone really do for a living, the young Russians rated the pair tops in two categories: Stallone is their favorite actor (11 percent), with Schwarzenegger second (7 percent), but Schwarzenegger came in first as the favorite athlete (18 percent), with Stallone behind him (7 percent).
 The 400 young Russians surveyed on the campus of the Russian National Academy of Physical Education in Moscow were 17-24 years old. Seventy-two percent of the participants were male; 28 percent female. The "Soviet Sale" promotion, which features special in-store displays and packaging through June, offers consumers 800,000 pieces of authentic Soviet memorabilia -- including Soviet military pins, lapel ribbons and stamps -- for proofs-of-purchase from Barq's Root Beer 12-packs and 2- liter bottles.
 "The Russians said they loved Barq's. They couldn't figure out what it was made from but they found the flavor 'unusual,' and even thought it might be 'good for them,'" Hill said.
 Barq's, Inc., of New Orleans, is known for outrageous promotions and marketing techniques behind its flagship root beer, which is available in 70 percent of the United States. The brand is advertised heavily on network television and national cable and is positioned as the "One With Bite." Barq's, Inc. also markets Barq's Diet Root Beer, Barq's Red Creme Soda, Barq's Diet Red Creme Soda, Barq's French Vanilla Creme Soda and Barq's Diet French Vanilla Creme Soda.
 RUSSIAN YOUTH SURVEY RESULTS
 From Barq's Root Beer
 To kick off its "Soviet Union Going Out Of Business Sale" promotion, Barq's Root Beer recently surveyed 400 Russian youths (72 percent male, 28 percent female), ages 17-24, on the campus of the Russian National Academy of Physical Education (formerly the Soviet Central Institute of Physical Culture) in Moscow about their views on world politics and popular culture:
 CHOICE FOR U.S. PRESIDENT FAVORITE POLITICIAN
 George Bush 78 percent George Bush 39 percent
 Ted Kennedy 17 Boris Yeltsin 17
 Dan Quayle 1 Mikhail Gorbachev 14
 Patrick Buchanan 1 Margaret Thatcher 4
 Ted Kennedy 2
 CHOICE FOR RUSSIAN PRESIDENT LIFE WITHOUT COMMUNISM
 Boris Yeltsin 72 percent Better 47 percent
 Other 17 Same 22
 Mikhail Gorbachev 6 Worse 7
 BEST SOCIETY TO LIVE IN MOST FEARED GOVERNMENT
 Russia 74 percent Russian 28 percent
 U.S. 14 Arab countries 26
 BIGGEST FEAR FAVORITE FILM STAR
 Nuclear war 36 percent Sylvester Stallone 11 percent
 AIDS 22 Arnold Schwarzenegger 7
 Political turmoil 21 Marilyn Monroe 4
 FAVORITE ATHLETE WISH THEY HAD LIST
 Arnold Schwarzenegger 18 percent Car 59 percent
 Sylvester Stallone 7 VCR 12
 Magic Johnson 5 House 6
 Carl Lewis 5
 Mike Tyson 3 WHAT'S IMPORTANT IN LIFE
 Family 50 percent
 FAVORITE ENTERTAINMENT Freedom 8
 Sports 31 percent Money 6
 Music 24 Education 4
 Movies/TV 1 Job 2
 -0- 4/27/92
 /CONTACT: Pat Higgins or Amy Collins of Marcy Monyek & Associates, 312-263-2135, for Barq's/ CO: Barq's Inc. ST: Illinois IN: FOD SU:


TQ -- NY032 -- 3023 04/27/92 10:30 EDT
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Date:Apr 27, 1992
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