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RUBIDELL ANNOUNCES SECOND QUARTER RESULTS

 RUBIDELL ANNOUNCES SECOND QUARTER RESULTS
 ELKHORN, Wis., May 5 /PRNewswire/ -- Rubidell Recreation, Inc. today


announced results for the second quarter of fiscal 1992, ended March 31, 1992.
 Jack Pilger, chairman of the board and chief executive officer, also announced that the company had finalized two marketing contracts with California developers. The two contracts, with the Lawrence Welk Group and Vacation International, respectively, should produce an additional $2,000,000 plus in gross revenues for the company.
 The company has executed a definitive agreement with Woodruff- Stevens, a New York list management company. The company captures certain demographic information with respect to the marketing programs it has undertaken, and as a result thereof has compiled a list that now meets the criteria necessary for rentals to third parties. Woodruff Stevens has indicated that it is satisfied with the initial test marketing of the company's consumer lists.
 The company also announced that it has hired Marty Lieberman as vice president of marketing. Lieberman comes with over 20 years experience in sales and marketing and, as past chairman of the marketing committee of the trade organization AARDA (American Resort & Residential Development Association), his contacts should prove invaluable.
 Pilger further commented that he was satisfied with the progress being made by the company through the first two financial quarters and looks forward to the spring and summer quarters, where historically both margins and revenues increase.
 The stock trades locally over the counter in Minneapolis. R.J. Steichen & Co. makes a market in the stock.
 RUBIDELL RECREATION
 SUMMARY OF EARNINGS
 Quarter Ended YTD - 6 Months
 3/31/92 3/31/91 3/31/92 3/31/91
 Sales $2,022,625 $973,862 $3,804,310 $1,561,585
 Operating profit
 before income tax 171,521 71,859 73,098 50,013
 Operating income 110,921 62,959 49,898 32,013
 Net income (loss) $110,921 $14,796 $730,444 $(198,709)
 Earnings per share on:
 Operations $.03 $.02 $.02 $.01
 Net income (loss) $.03 $.004 $.22 $(.06)
 -0- 5/5/92
 /CONTACT: Kris Cummings of Rubidell, 414-723-6660/ CO: Rubidell Recreation, Inc. ST: Wisconsin IN: LEI SU: ERN


KH -- MN001 -- 6384 05/05/92 09:06 EDT
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Date:May 5, 1992
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