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RSS Offerings New Focus of Rocketinfo.

RANCHO MIRAGE, Calif. -- Rocketinfo Inc. (OTCBB:RKTI), announces a major strategic policy shift, and will immediately begin focusing its energies on its proprietary RSS technology, numerous RSS assets and exhaustive collection of RSS news feeds. This decision was based upon the successful completion of our RSS advertising pilot programs consisting of full integration of targeted ads into a few of the hundreds of thousands of search-based RSS feeds the Company currently provides. The Company will also be releasing the beta-version of its newly developed RSS Feed product to support this initiative.

Rocketinfo was one of the first entrants into the RSS technology and market space. The Company's Rocket RSS Reader introduced several years ago was among the first and most versatile RSS readers available to the general public. A free, web-based and full-featured tool, the Rocket RSS Reader developed a large loyal following and continues to attract new users.

RocketNews.com, the Company's powerful free news search engine, was the first such site on the Internet to give users the ability to create their own search-based RSS feeds. This same RSS functionality can also be found in the Rocket RSS Reader. Using this technology, Rocketinfo has also developed a massive RSS feed directory covering over one-half million newsworthy topics. Using the directory, consumers will be able to use existing RSS feeds to track the latest news on any topic. The feeds available in the directory can be added to the Rocket RSS Reader with a single click, or used in any other RSS reader.

Marketers are just now realizing the potential power of RSS to deliver relevant and targeted advertising directly to interested consumers. An estimated 6 million Americans currently subscribe to RSS news feeds. Current RSS users are early adopters of technology and voracious consumers of content. The Company's RSS feed consumers are a very attractive audience for advertisers seeking to pass their message on to technological early adopters and news seekers. The Company will be introducing embedding targeted ads into the RSS search results generated by customers using RocketNews.com, the Rocket RSS Reader and our other products.

About Rocketinfo

Rocketinfo (www.rocketinfo.com) combines extensive news and weblog databases, advanced RSS and search technologies, and real-time delivery tools. Rocketinfo provides database and feed access and embedded search tools to search engines, portals, software vendors, advertisers and corporations.
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Publication:Business Wire
Date:Oct 12, 2005
Words:390
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