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RSR receives international trade honor.

RSR Group has received a Certificate of Appreciation for Achievement in Trade from the U.S. Commercial Service.

"We are living the American Dream," said Bob Steger, RSR Group president and CEO, upon accepting the U.S. Department of Commerce honor at IWA 2007.

RSR's international business began more than 20 years ago, according to RSR officials, when Bernd Kietz, shooting sports trade specialist with U.S. Commercial Service-Germany, visited the RSR booth at a SHOT Show in Las Vegas. RSR officials report Kietz and his delegation of German buyers were impressed with RSR's business model and encouraged Steger to pursue additional international partnering opportunities by exhibiting at the USA Pavilion at the IWA Show in Nuremberg.

After exhibiting at IWA for nearly 20 years, RSR reports it has established itself as a well-known, go-to resource for hunting and sports shooting retailers, not only in Europe, but across the globe.

"The U.S. Commercial Service has played an invaluable role in helping our company sell internationally, saving us valuable time and resources," Steger said. "The counseling and marketing support at trade shows such as IWA have put us in touch with targeted buyers, and we've found that Commercial Service involvement brings an added degree of credibility to the process in the eyes of potential buyers. Looking back, we know that it would have been much more difficult to have reached this level of export success if we had tried to do this all on our own."

Addressing the international market is important, according to George Ruffner, U.S. Minister-Counselor for Commercial Affairs.

"More than 70 percent of the world's purchasing power is beyond U.S. borders, and to stay competitive, companies must think globally. RSR is an excellent example of how American firms are working to increase their bottom line by making new sales abroad," Ruffner said.

For more information about RSR Group's international capabilities, contact Margeurite Mason at (585) 426-4380.

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Title Annotation:Industry news
Publication:Shooting Industry
Date:Jun 1, 2007
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