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ROYAL CROWN COLA'S GONE FISHING; SPONSORS 1993 RED MAN TOURNAMENT TRAIL

 MIAMI BEACH, Fla., June 1 /PRNewswire/ -- Royal Crown Cola Co., the nation's third-largest cola franchise company, is sponsoring some pretty fishy events this year.
 The makers of RC Cola will be involved in more than 146 fishing tournaments in the 1993 Red Man Tournament Trail and Red Man Open bass fishing series.
 Bass fishermen from 22 divisions are baiting their hooks and casting in 146 competitions that culminate in October with the Regional Championships. The top finishers in the Regional Championships will compete in the $100,000 Red Man All-American, held the following year. This year's Red Man All-American starts June 1 in Tuscaloosa, Ala.
 Run by Operation Bass, the Red Man Tournament Trail is a nationwide series. Most of the tournaments will take place in the Midwest and Southeast, which are strong markets for RC Cola. With comparable demographics to those of bass fishing, RC Cola will gain exposure with a vast portion of potential consumers through this promotion.
 Headquartered in Miami Beach, Royal Crown Cola Company is the third- largest cola franchise company and the fifth-largest soft drink company in the United States. The company operates through 200 franchisees and distributors in the United States and sells products in 50 countries.
 With almost a century of innovation and progress, Royal Crown Cola Company remains committed to the profitable marketing of quality products.
 -0- 6/1/93
 /CONTACT: Phil Dudek of Royal Crown Cola Company, 305-866-3281, ext. 6043, or Lynn Sokler or Patrick Hill of Manning, Selvage & Lee, 404-875-1444, for Royal Crown Cola/


CO: Royal Crown Cola Company ST: Florida, Alabama IN: SU:

BR-BN -- AT004 -- 3838 06/01/93 10:02 EDT
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Publication:PR Newswire
Date:Jun 1, 1993
Words:273
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