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ROYAL CARIBBEAN CRUISES INTO 1993 WITH A NEW AD CAMPAIGN AND NEW ITINERARIES

 MIAMI, Jan. 19 /PRNewswire/ -- Royal Caribbean Cruise Line, the world's largest cruise brand, sails into 1993 with a new $40 million national television and print advertising campaign and 51 itineraries touching at nearly 130 destinations on four continents.
 Royal Caribbean kicks off 1993 with a $40 million national television and print advertising campaign featuring a new tagline: "You've Got Some Royal Caribbean Coming." The tagline is designed to reflect the "ex ?touches" and details that set Royal Caribbean apart from other cruise lines and make a Royal Caribbean cruise vacation the perfect antidote for the hassles and pressure of modern living. The trade and consumer-oriented print campaign appears in magazines and newspapers across the country and the television campaign appears on major networks and cable channels. The new ad campaign focuses on generating passengers for an ever-expanding variety of new itineraries worldwide.
 In 1993, Royal Caribbean will increase its annual summer presence on the weekly run to Bermuda from New York by replacing the 1,012-passenger Nordic Prince with the 1,402-passenger Song of America. More people will be able to enjoy Royal Caribbean's Alaska during the summer months since Nordic Prince will sail weekly round-trip sailings from Vancouver up the dramatic inside passage instead of the 714-passenger Sun Viking.
 During the summer, Sun Viking will join the 1,004-passenger Song of Norway in Europe and open up a range of new itineraries, all 12 nights in length. Sun Viking will sail Greek Isles cruises between Genoa and Athens; North Cape/Norwegian Fjord voyages round trip from Harwich, England; circumnavigate the British Isles from Harwich; and call at the great cities of Europe on its Grand Capitals cruises from Harwich. Song of Norway will continue its Mediterranean sailings between Venice and Barcelona as well as its highly popular Best of Europe cruises and Scandinavia/Russia cruises. Like last year, Song of Norway will cruise Morocco and the Canary Islands in the fall.
 In 1993, Royal Caribbean dramatically expands its Panama Canal cruise program by scheduling a dozen transits of this engineering marvel. In January and February, Song of Norway passes through the canal's locks on 10, 10-night cruises. Song of America and Nordic Prince will each offer one 11-night canal passage in April.
 Passengers looking for the sun will find two new choices: in November, Nordic Prince takes over Song of America's weekly Mexican Rivera cruises round trip from Los Angeles and, in September, Song of America sails the wintertime Caribbean on 10- and 11-night cruises between Miami and San Juan.
 Royal Caribbean's 1,600-passenger Nordic Empress (3-, 4-night Bahamas cruises year-round from Miami), 1,512-passenger Viking Serenade (3-, 4-night Baja Mexico cruises year-round from Los Angeles), 2,276- passenger Sovereign of the Seas (7-night Eastern Caribbean cruises year- round from Miami), 2,354-passenger Majesty of the Seas (7-night Western Caribbean year-round cruises from Miami) and 2,354-passenger Monarch of the Seas (7-night Southern Caribbean cruises year-round from San Juan) will continue on their established schedules although Viking Serenade will now offer a full day at sea on both of its itineraries, replacing a stop at Catalina Island on the 3-night cruises and a port call at San Diego on 4-night voyages.
 Royal Caribbean is the world's largest cruise brand by passenger capacity and pampers passengers with superlative service aboard its modern fleet of nine ships. Itineraries include the Caribbean, Bahamas, Bermuda, Panama Canal, Mexico, Alaska, Transatlantic, the Mediterranean, British Isles, Greek Isles, the Baltic, North Cape/Norwegian Fjords, Scandinavia/Russia, Africa and the Canary Islands.
 -0- 1/19/93
 /CONTACT: Lloyd Axelrod or Rich Steck of Royal Caribbean, 305-539-6573/


CO: Royal Caribbean ST: Florida IN: LEI SU:

JB-JJ -- FL001 -- 6209 01/19/93 10:10 EST
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Date:Jan 19, 1993
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