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ROYAL CARIBBEAN BREAKS PASSENGER BOOKING RECORDS

 MIAMI, Jan. 12 /PRNewswire/ -- Royal Caribbean Cruise Line, the world's largest cruise brand by passenger capacity, is off to a fast start in 1993. In the first full week in January, the line set a record by booking 56,550 individual passengers during the seven-day period from Jan. 2 through Jan. 8. That exceeds last year's comparable figure of 52,162 passengers booked in January's first week.
 Royal Caribbean also posted an unprecedented level of booking activity through CruiseMatch 2000(sm), the cruise industry's only real- time direct-access computerized booking system. A total of 3,483 Royal Caribbean passengers were booked in one 72-hour span through CruiseMatch 2000 and, during peak hours, more than two passengers were booked per minute.
 "We're extremely pleased with our performance during the first week of January," said Rod McLeod, executive vice president of sales, marketing and passenger services. "Overall, our booking performance reinforces the notion that Royal Caribbean's reputation for quality vacations at reasonable prices is a message with strong appeal. It's an encouraging way to begin the new year and we're confident that the best booking activity is yet to come. Moreover, CruiseMatch 2000 continues to exceed our expectations and is clearly enjoying widespread acceptance among the travel agent community."
 Royal Caribbean pampers passengers with superlative service aboard its modern fleet of nine ships. Itineraries include the Caribbean, Bahamas, Bermuda, Panama Canal, Alaska, Mexico, Mediterranean, Scandinavia/Russia, British Isles, Greek Isles, the Baltic, North Cape/Norwegian Fjords, Africa and the Canary Islands.
 -0- 1/12/93
 /CONTACT: Lloyd Axelrod or Rich Steck of Royal Caribbean Cruise Line, 305-539-6573/


CO: Royal Caribbean Cruise Line ST: Florida IN: LEI SU:

JJ-JB -- FL012 -- 4180 01/12/93 16:28 EST
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Publication:PR Newswire
Date:Jan 12, 1993
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