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ROY ROGERS TAPS EARLE PALMER BROWN TO HEAD ITS $20 MILLION ACCOUNT

 ROY ROGERS TAPS EARLE PALMER BROWN TO HEAD ITS $20 MILLION ACCOUNT
 ROCKY MOUNT, N.C., May 20 /PRNewswire/ -- Sharon Fogg, Vice President of Marketing for Roy Rogers restaurants, announced today that Earle Palmer Brown has been selected to handle all advertising, collateral and field support for the Roy Roger's chain.
 The announcement reunites the restaurant account with Earle Palmer Brown. The agency handled Roy Rogers advertising from 1986-1990 during which time their award-winning advertising campaigns helped boost Roy Rogers' awareness and drive sales. Following their acquisition of Roy Rogers from the Marriott Corporation two years ago, Hardee's merged the business with its agency of record Ogilvy & Mather.
 "Everyone within the Roy Rogers organization is excited about the selection of Earle Palmer Brown as our agency of record. They have a tremendous wealth of experience, a thorough knowledge of our business, are extremely creative, and bring an acclaimed track record with Roy Rogers to the table," said Fogg. "They are also a full-service agency that operates regional offices in our key marketing areas -- New York, Philadelphia, Maryland and Washington, D.C."
 Mark Goldstein, President of Earle Palmer Brown Advertising who will head the Roy Rogers account, noted that initial work is already underway for some exciting upcoming advertising and collateral marketing. "Creative Director John Doig has led our creative team in developing some extraordinary work in a very short time," said Goldstein, "and we're going at full-speed to help Roy Rogers regain its position as the quality fast food restaurant in the Northeast."
 Headquartered in Rocky Mount, N.C., Hardee's Food Systems, Inc. is America's third largest fast-food chain, operating 4,000 restaurants of which approximately 784 operate under the Roy Rogers trademark.
 -0- 5/20/92
 /CONTACT: W. Maurice Bridges, Director, Public Affairs, Hardee's Food Systems, Inc., 919-977-8943/ CO: Hardee's Food Systems, Inc.; Earle Palmer Brown ST: North Carolina IN: ADV LEI SU:


CM -- CH006 -- 2373 05/20/92 14:05 EDT
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Publication:PR Newswire
Date:May 20, 1992
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