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RON ZABEL APPOINTED PRESIDENT - CONSUMER PACKAGED PRODUCTS DIVISION AT FRUIT OF THE LOOM, INC.

 CHICAGO, March 23 /PRNewswire/ -- William Farley, chairman and chief executive officer of Fruit of the Loom, Inc. (AMEX: FTL) announced today that Ron Zabel, 49, has accepted the newly-created position of president - consumer packaged products division.
 "Ron Zabel has had an outstanding career creating and building consumer brand names," said Farley. He added, "Ron's experience in directing strategic marketing plans, new brand introductions and sales initiatives in the retail industry will be a great asset as we continue to expand our global markets building on the Fruit of the Loom brand name.
 Effective April 19, 1993, Zabel will report to John Holland with responsibilities including Fruit of the Loom, B.V.D. and Munsingwear underwear products lines, along with Fruit of the Loom Daywear, Childrenswear and Family Socks.
 Prior to joining Fruit of the Loom, Zabel held several senior positions during his 20-year tenure with Sara Lee Corp., most recently as president of L'eggs Products Inc. Division. Additional areas of responsibility held at Sara Lee include L'eggs/Hanes Direct Store Delivery, Sav-A-Stop Inc., L'eggs Hosiery, L'erin Cosmetics and The New Ventures Department.
 Zabel received his BBA from the University of Wisconsin at Whitewater, Wis. The father of four children, Zabel and his wife, Pat will reside in Bowling Green, Ky.
 Fruit of the Loom is a vertically integrated international manufacturer and marketer of quality activewear and casualwear for the imprinted and retail markets, men's and boys' underwear and women's and girl's underwear. The company employs approximately 32,000 people in over 50 locations worldwide. Principal brand names include FRUIT OF THE LOOM(R), BVD(R), SCREEN STARS(R), and MUNSINGWEAR(TM). The company is also a leading manufacturer of infants' and toddlers' underwear and family socks, using the FRUIT OF THE LOOM brand name. All Fruit of the Loom products are "unconditionally guaranteed."
 -0- 3/23/93
 /CONTACT: Pamela L. Webber of Fruit of the Loom, Inc., 312-993-1815/
 (FTL)


CO: Fruit of the Loom, Inc. ST: Illinois IN: TEX SU: PER

SM -- NY061 -- 8734 03/23/93 14:21 EST
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Publication:PR Newswire
Date:Mar 23, 1993
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