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ROLLS-ROYCE LAUNCHES TAX-BACK PROGRAM

 LYNDHURST, N.J., March 1 /PRNewswire/ -- This year's best tax news isn't coming from Washington. It's coming from England, according to Howard Mosher, president and chief executive officer of Rolls-Royce Motor Cars Inc. He was announcing that for the next three months, the luxury tax on new Rolls-Royce and Bentley cars, purchased or leased, will be paid by the manufacturer for the customer. Taxes saved by the buyer could range from $10,850 on the $138,500 Bentley Brooklands, to $28,930 on the Rolls-Royce flagship, the $319,300 Silver Spur Touring Limousine.
 The tax reimbursement program is in response to signs of a quickening in the pace of luxury car sales, according to Mosher. "We are in an improving market which began to gain impetus for us at the end of last year," he said.
 "We are moving forward aggressively to maximize opportunities as the economy improves. A luxury tax reimbursement program is timely and appropriate considering what is happening in Washington, and the keen interest everyone is taking in taxation proposals."
 Howard Mosher added: "The luxury tax is pernicious; discriminatory against European products, and is so fiercely resented that people have been postponing investment in a new motor car. Also, thousands of jobs have been lost, particularly in American car dealerships and supporting businesses. Tax reimbursement could help get things moving faster towards recovery; and benefit employment as well as car buyers."
 "Rolls-Royce has streamlined itself over the past two years; we are building the finest Rolls-Royce and Bentley motor cars ever produced, and the time is right to stimulate the market," Mosher concluded.
 -0- 3/1/93
 /CONTACT: Reg Abbiss, senior executive-corporate communications of Rolls Royce Motor Cars, 201-460-9600, or fax, 201-460-9392/


CO: Rolls-Royce Motor Cars Inc. ST: New Jersey IN: AUT SU:

SM-AH -- NY102 -- 1634 03/01/93 17:21 EST
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Publication:PR Newswire
Date:Mar 1, 1993
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