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ROCKWELL INTERNATIONAL INTRODUCES WORLD'S FIRST FULLY INTEGRATED CALL PROCESSING SYSTEM

 ROCKWELL INTERNATIONAL INTRODUCES WORLD'S FIRST
 FULLY INTEGRATED CALL PROCESSING SYSTEM
 NEW YORK, Sept. 10 /PRNewswire/ -- Rockwell International Corporation (NYSE: ROK), which invented automatic call distributor (ACD) technology for the call processing industry two decades ago, today announced a new, fully integrated call processing system that raises the technical standards for that industry at affordable prices.
 The new system, known as Spectrum, incorporates for the first time automatic call distribution, voice processing, automatic outbound call management and PBX functions. No other system offers this degree of service integration, said Kent M. Black, Rockwell's executive vice president and chief operating officer, at a news conference here.
 Spectrum is developed and manufactured by Rockwell's Switching System Division in Downers Grove, Ill.
 "Nineteen years ago, Rockwell pioneered the technology that introduced the world's first ACD -- Galaxy -- for processing high volumes of inbound telephone calls," Black said. "Our leadership position continues with this revolutionary telecommunications system, allowing users entry into a new era of innovative capabilities. The new system will be the industry's only architecture incorporating four previously separate call-processing systems into one."
 Spectrum offers full-service call handling capabilities for companies that interface extensively with their customers via telephone transactions. The system is designed for companies with as few as 25 and up to 400 telephone service agents.
 "Spectrum opens markets we have been unable to serve cost- effectively with our current Galaxy product line," Black said. "Small- to mid-sized companies requiring sophisticated call-handling capabilities now can afford technology that will address their critical business issues.
 "Spectrum has been designed to serve a wide range of commercial business, telephone company and government applications," he added. "Its unique architecture is well-suited for integration into reservations, customer service, order processing and collections applications, to name a few. It also serves the telephone companies' customer service and business office applications."
 Independent market analysts -- such as Frost & Sullivan and DataQuest -- are predicting double-digit growth in the call- distribution industry for the next several years, Black said. He pointed out that those predictions are in line with the company's own extensive market and customer research, and support Rockwell's decision to develop Spectrum.
 "We fully expect that our significant investment in this advanced system also represents a cornerstone entry into emerging global call center applications," Black said. "This is consistent with our corporate strategy to invest aggressively in high technology products, providing value for our customers throughout the world and to improve continuously Rockwell's position in the markets we serve."
 Richard Beyer, Switching Systems vice president and general manager, said, "Using our extensive call center experience as a foundation, we explored leading available and projected technologies to incorporate all the features the marketplace said it wanted at acceptable cost levels. The result is Spectrum. It will meet small and large customers' call center needs, and be the standard against which future systems will be measured."
 Spectrum is the first call processing system designed around Integrated Services Digital Network (ISDN). Its interfaces include Primary Rate (PRI) on the network side, and Basic Rate (BRI) on the customer's side. It has been designed for worldwide ISDN implementation throughout North America, Europe and the Pacific Rim.
 Call centers present excellent opportunities for ISDN applications ... such as work at home agents. As Galaxy represented a leap forward by being the first digital ACD, Spectrum's ISDN architecture represents a similar milestone event by providing access to future opportunities as they evolve, while offering customers today the benefits of existing ISDN applications.
 Beyer said, "Spectrum's innovation is built on four elements -- ISDN, distributed micro-processing power, custom-tailored programmability and a fault-tolerant design -- including self- diagnosis and correction. This offers unprecedented flexibility and allows for rapid deployment of future applications for our customers. The inherent backups and redundancies also offer users a high level of confidence in Spectrum's reliability."
 Rockwell's Switching Systems Division has sales and service operations in the United States, Canada, United Kingdom and Japan. With the emergence of competitive long distance and toll-free services in many international markets, call centers are appearing at an accelerating pace. Spectrum is designed to serve these markets as well. The U.S. and Canadian configurations of Spectrum will be similar and available for delivery late 1992. Spectrum is currently in regulatory approval testing in the United Kingdom, and will be available for delivery in the United Kingdom during the first quarter of 1993. Japan availability is scheduled for 1994.
 Rockwell said that Spectrum is a natural extension of its ongoing development of new software releases of its existing Galaxy ACD product line. Galaxy customers will have the option of continuing with new releases as well as an option to upgrade to Spectrum with significant levels of investment protection.
 Beyer added that the call center industry is rapidly moving to the use of standard hardware components. Spectrum's design addressed this trend. "We believe it makes good sense for our customers and ourselves to use standard hardware platforms, which permits better price and cost performance for small and large systems alike," he said.
 "Spectrum will offer call center capabilities never seen before, for small as well as large operations. The integration of four separate functions in one system will enable our customers to provide significantly improved service to their customers, while receiving additional cost and operational benefits in service, maintenance and installation," Beyer added.
 Rockwell International is a multi-industry company applying advanced technology to a wide range of products in its electronics, aerospace, automotive and graphics businesses.
 -0- 9/10/92
 /CONTACT: Chris Castro or Joy Sabol of Rockwell International, 310-797-5819; or Tom Mikol of Rockwell Switching System Division, 212-398-1900, room 3950/
 (ROK) CO: Rockwell International Corp. ST: California, New York IN: ARO TLS SU: PDT


AL-JL -- LA002 -- 7946 09/10/92 11:02 EDT
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Date:Sep 10, 1992
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