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 TROY, Mich./SEAL BEACH, Calif., Oct. 29 /PRNewswire/ -- As part of Rockwell International Corporation's (NYSE: ROK) global strategy to build its commercial businesses, the company today announced the formation of a joint venture in China to develop and produce vehicle door system and access control system products.
 "Rockwell has been active in China since the 1970s and our latest agreement marks another milestone in our efforts to address this increasingly important marketplace," said Donald R. Beall, Rockwell chairman and chief executive officer.
 "This joint venture reflects Rockwell's overall strategy for investment in China, where there is a huge potential for passenger car growth," Beall said. "It also reflects the desire of those in the Chinese automotive industry to serve that market at the world-class quality levels Rockwell can bring."
 Rockwell formed the joint venture with Zhenjiang General Equipment Factory to manufacture window regulators, door latches, hand brakes and other products for the emerging Chinese passenger car market.
 Rockwell, which opened an office in Beijing in 1985, is active in a number of Chinese markets. The company's commercial avionics unit is the major North American supplier of avionics to the country's civil aviation industry and Rockwell is the predominant North American supplier of printing presses to China's newspaper publishers.
 Other exports to China produced by Rockwell include heavy-duty axles and brakes, components for off-highway construction equipment and telecommunications equipment. In addition, Rockwell's Allen-Bradley Industrial automation business exports to China and operates a joint venture in Xiamen for the manufacture of programmable controllers.
 "This new joint venture -- Rockwell Body and Chassis Systems Zhenjiang Co. Ltd., -- has resulted from the hard work of both the partners, who share a mutual enthusiasm for bringing advanced automotive technology and products to China," said Robert A. Calder, executive vice president of Rockwell Automotive's Body and Chassis Systems (BCS) unit.
 He noted that within the last year, Rockwell BCS has expanded its international presence by establishing new facilities in North America, Japan and Eastern Europe.
 Under the terms of the agreement in China, Rockwell is the majority partner in the joint venture, and will provide specialized technology, processing equipment, quality systems, management and technical expertise, as well as some investment capital.
 The new joint venture, which has been approved by all the applicable authorities, will bring advanced technology and equipment to China that will improve current quality levels for passenger cars produced within China, Calder said.
 Several of Rockwell's existing customers, currently being served by BCS business units in Europe, North America and Asia, also are producing, or will soon begin producing, passenger cars and light trucks in China.
 One of those customers, The Peugeot Group, has asked BCS to support them in China, Calder said. Peugeot already operates production facilities there.
 The Zhenjiang General Equipment Factory currently operates a production facility approximately 200 miles (320 km) from Shanghai. The plant has produced window regulators and other vehicle products.
 Body and Chassis Systems, headquartered in Troy, is one of the major segments of Rockwell's automotive business, a leading global supplier of components and systems for passenger cars, light trucks, medium- and heavy-duty trucks and off-highway equipment.
 BCS is comprised of seven separate businesses, which operate globally on a product-line basis. It has centers of expertise for product development and production facilities located in North America, Europe, South America, Australia and Asia Pacific, including Japan, where it operates production facilities and a research and development center.
 Rockwell International, headquartered in Seal Beach, is a multi- industry company, applying advanced technology to a wide range of products in its electronics, aerospace, automotive and graphics businesses.
 -0- 10/29/93
 /CONTACT: Joy Sabol of Rockwell/Corporate, 310-797-5819, or home, 310-471-6963; or Richard H. Pacini of Rockwell/Automotive, 313-435-1752/

CO: Rockwell International Corporation; Zhenjiang General Equipment
 Factory ST: California, Michigan IN: AUT SU: JVN

SB-CJ -- DE001 -- 8355 10/29/93 08:58 EDT
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Publication:PR Newswire
Date:Oct 29, 1993

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