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ROCHESTER TEL SELECTS THE BERRY COMPANY TO SELL YELLOW PAGES ADVERTISING

 ROCHESTER, N.Y., Jan. 18 /PRNewswire/ -- Rochester Telephone (NYSE: RTC) has partnered with The Berry Company to manage the sales and production of its Rochester metropolitan, southern area, and Seneca Gorham Telephone Company Yellow Pages directories.
 Through its offices at Corporate Woods in Henrietta, The Berry Company representatives will provide advertisers with extensive sales, marketing, and customer service support.
 "Our goal is to help our advertisers create the most effective advertising programs possible so that their businesses grow," said Jerry Carr, president, Telephone Operations. With more than 80 years of experience in the local market Rochester Tel and its agent, The Berry Company, are up to the challenge.
 Sales representatives of The Berry Company are currently working with advertisers in the Seneca Gorham Telephone Company service area of Bloomfield, Honeoye, Stanley, Rushville and surrounding communities to create the directory that will be introduced June, 1994. Seneca Gorham is a subsidiary of Rochester Tel.
 The sales campaign for Rochester Telephone's southern area directory is currently underway and runs through March 4, 1994.
 Advertisers may contact The Berry Company sales and service office at 716-271-2900.
 -0- 1/18/94
 /CONTACT: Diana C. Melville of Rochester Tel, 716-777-1090/
 (RTC)


CO: Rochester Tel; The Berry Company ST: New York IN: TLS SU:

DA -- CL007 -- 2615 01/18/94 09:42 EST
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Publication:PR Newswire
Date:Jan 18, 1994
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