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 ROCHESTER, N.Y., Nov. 3 /PRNewswire/ -- Rochester Tel (NYSE: RTC) today announced a corporate restructuring designed to make the company more competitive, address the needs of specific market segments and operate more cost-effectively. The company has organized as follows:
 -- The establishment of a sales and marketing function for the consolidated Rochester company in order to focus on customer needs and stress the unique advantages of the company in all of its markets. This will be the first of several prototypes of customer/market-driven structures to be developed in other geographic areas. This new area will report to Fred Pestorius, who will serve as president/general manager of the Rochester business accounts market as well as corporate vice president of sales and marketing. Pestorius has been responsible for the regional telephone companies.
 -- The formation of a strategic planning group to report directly to Ron Bittner, chairman, president and CEO. This group will concentrate on identifying the best opportunities for advancement and deployment of the company's human, financial and market expertise.
 -- A strategic focus on new partnerships and acquisitions with the naming of John Purcell as corporate vice president-partnering and alliances. Purcell and his team will concentrate on mergers and acquisitions, joint ventures and the necessary partnerships in the converging world of communications, broadband and wireless technologies. Purcell, who had most recently been corporate vice president-planning and wireless operations, will continue to oversee the Open Market Plan and holding company proposal currently before the New York State Public Service Commission.
 -- A consolidated Telephone Group to oversee both the Rochester local exchange company as well as the 36 regional telephone companies in 14 states. The structure will permit Rochester Tel to duplicate best practices across all telephone companies and move into a much more competitive cost structure. The group will be under the direction of Jerry Carr, corporate vice president and president-Telephone Group. Carr was most recently corporate vice president and president-Rochester Operations.
 -- A consolidated Telecommunications Group under the direction of Dale Gregory, corporate vice president and president-Telecommunication Group. The group will include all unregulated lines of business, including long-distance and network systems and wireless communications. Gregory will also oversee Information Services, where the focus will be on using state-of-the-art technology in all of Rochester Tel's lines of business and to ultimately market information services and expertise externally. Gregory had been responsible for long distance and network systems and services.
 -- A continued focus on best financial management practices under the direction of Lou Massaro, who will continue as corporate vice president-Finance. Massaro's responsibilities also include legal services, cash management and taxes, investor relations, internal audit and board relations.
 -- The consolidation of key support services under the direction of Janet Sansone, who will assume the title of corporate vice president- Human Resources and Corporate Services. In addition to creating a single human resources system for the company, Sansone will oversee procurement, real estate, corporate communications, security and corporate transportation, with the goal of reducing the cost of support services and improving the efficiency of delivery.
 "The new structure supports the 'single source' concept where we place businesses with similar goals and characteristics in one group," said Bittner. "We will continually seek ways to improve service and efficiencies to our customers."
 -0- 11/3/93 R
 /CONTACT: Diana C. Melville of Rochester Tel, 716-777-7061 or 716-777-1090/

CO: Rochester Telephone ST: New York IN: TLS SU:

KL-TJ -- CL013R -- 0425 11/03/93 19:52 EST
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Publication:PR Newswire
Date:Nov 3, 1993

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