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ROBERTSON STEPHENS INITIATES COVERAGE ON THE CHEESECAKE FACTORY WITH A LONG TERM ATTRACTIVE RATING

SAN FRANCISCO, March 8 /PRNewswire/ -- Robertson, Stephens & Company Research Analyst Andrew M. Barish initiated coverage today on The Cheesecake Factory (CAKE) with a Long Term Attractive Rating. CAKE operates fourteen high-end, casual dining restaurants in mostly high profile real estate locations as well as a bakery operation, which supplies both its own restaurants and wholesale accounts with the Company's cheesecakes and other baked goods.

Barish views CAKE as having a truly unique concept in the casual dining arena, with its high profile locations, diverse menu and fresh preparation. "Its broad consumer appeal continues to drive long waits at its restaurants and strong revenue trends. We expect that unit growth should remain better than 30% over the next couple of years," states Barish.

Robertson, Stephens & Company is a leading investment bank, focused on emerging growth companies.
 -0- 3/8/96


/CONTACT: Cheryl Popp, 415-693-3506, or Andrew M. Barish, 415-693-3429/

(CAKE)

CO: Robertson, Stephens & Co.; Cheesecake Factory ST: California IN: RST FIN SU:

SK-DM -- LAF015 -- 1531 03/08/96 10:17 EST
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Publication:PR Newswire
Date:Mar 8, 1996
Words:170
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