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RNLI asks supporters for "one tick" to help them save lives... THE CHARITY IS ALTERING ITS POLICY ON CONTACTING SUPPORTERS...

THE RNLI is changing the way it contacts and builds relationships with its supporters in recognition of, and respect for, the important role they play in saving lives at sea.

Supporters are at the heart of the RNLI and without this vital community no crew would be trained, no lifeboats launched and no lives saved.

From 1 January 2017, the RNLI will only contact individuals by post, email or phone if they have given their express permission.

Leesa Harwood, RNLI Fundraising Director, says: "We're making this change because we believe it's the right thing to do.

"We've always prided ourselves on our ethical approach to fundraising and we need to make sure that we respect our supporters' wishes and only speak to those who want to hear about our lifesaving work."

This is an opt-in system where people must choose to stay in touch. If they don't tell the RNLI they're happy to be contacted, the charity will no longer communicate with them after the end of 2016.

In the short term, this change could mean the RNLI loses touch with over 500,000 people - and that could impact on its ability to fundraise.

That's why, throughout 2016, the charity is contacting existing supporters to ask if they want to keep in touch. It is also exploring new ways to fund its lifesaving work.

Last year the RNLI's volunteer lifeboat crews, lifeguards and Flood Rescue teams rescued an average of 22 people every day.

As a charity, the RNLI's dedicated volunteers, and their lifesaving work, is funded by a community of committed supporters.

There would be no RNLI without these supporters. The RNLI does not seek government funding and is almost entirely dependent on donors.

Please help the RNLI continue saving lives. All the charity needs is a tick from you to give it permission to stay in touch. Thousands have already opted in and ticked the box - will you join them and be part of a lifesaving community? You can give your consent for the RNLI to contact you at uk/TickToday or call them on 0300 300 9918, between 8am - 6pm weekdays.

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Copyright 2016 Gale, Cengage Learning. All rights reserved.

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Publication:Liverpool Echo (Liverpool, England)
Date:Aug 18, 2016
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