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RJ to deploy Sita airfare pricing tool.

Royal Jordanian has signed a five-year deal to migrate to the Sita Airfare Insight platform, the fares pricing tool used by more than 20 of the world's leading airlines.

Royal Jordanian is the third major Middle Eastern airline to introduce Sita's innovative fare pricing software.

"Sita's Airfare Insight will make a significant contribution towards speeding up our business processes and allow us to make fully informed fare changes in response to competitors in real time. Royal Jordanian expects that this will increase our passenger yields by reducing time to market for key fares which will beat the competition," stated Hussein Dabbas, chief executive, Royal Jordanian.

"This innovative software tool will bring many other benefits to our business. Airfare Insight will eliminate paper records as all fare proposals can be reviewed online, filed and distributed electronically. It also allows direct feed of fares to websites and connectivity to revenue accounting and yield management."

Airfare Insight will be configured to meet Royal Jordanian's needs as part of the oneworld alliance.

"Airfare Insight is a cutting-edge software tool which puts user airlines in a different league to their competitors," added Hani El Assaad, Sita regional vice president Mena.- TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Dec 6, 2010
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