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RIGHT-HAND-DRIVE JEEP CHEROKEE HEADED FOR JAPAN AND THE U.K.

 RIGHT-HAND-DRIVE JEEP CHEROKEE HEADED FOR JAPAN AND THE U.K.
 TOLEDO, Ohio, Oct. 26 /PRNewswire/ -- Calling it the next in a long line of Jeep(R) success stories, Chrysler Vice President of International Operations Joseph E. Cappy welcomed the new right-hand- drive Jeep Cherokee as it rolled off the line today at Chrysler's Toledo Assembly Plant. The new version of the Jeep Cherokee is the only American right-hand-drive built-up export.
 Sales of the new Cherokee will begin in January. Chrysler today said it expects an initial buildup of 3,000-4,000 right-hand-drive units in 1993 with sales potentially exceeding those numbers.
 "This program shows Chrysler's commitment to its international business," said Cappy. "A few years ago, who would have thought we could justify right-hand-drive Jeep Cnging our cumulative total to over 437,000 vehicles since 1988.
 "There are more than 50 right-hand-drive markets representing 23 percent of the world's vehicle sales, and we're entering the largest two immediately," said Cappy.
 "These two markets should keep us busy for the time being, but with more markets on the horizon and the turbo-diesel engine coming on line in this vehicle next year, it's obvious there's plenty of potential for right-hand-drive Cherokees around the world."
 Cappy said he expects Chrysler to retail "at least 2,000 units in the United Kingdom" and "significantly more than we sold this year in Japan" in 1993.
 The right-hand-drive Cherokee has all the dynamic and design benefits of the current left-hand-drive Cherokee, but has undergone several significant engineering and design changes for these markets. Principle among these have been the steering system, instrument panel, suspension, heating and cooling systems, wiring and interior trim.
 Cappy stressed that the additional permutation will maintain the quality levels currently produced at the Toledo (Ohio) Assembly Plant.
 "We've made some significant quality gains with the Cherokee over the past couple of years, much to the credit of our employees here at the Toledo plant," he said. "We're continuously improving the quality of left-hand-drive units just to stay competitive, and we're introducing the right-hand-drive units at those same quality levels."
 Chrysler International currently exports passenger cars, Jeep vehicles and minivans to almost 80 countries worldwide. It has a joint venture with Steyr-Daimler-Puch to assemble Voyager minivans in Graz, Austria. It also currently sends complete-knock-down (CKD) Cherokee kits to China, Egypt and Venezuela for local assembly.
 -0- 10/26/92
 /CONTACT: Tony Cervone of Chrysler, 313-252-8800/
 (C) CO: Chrysler Corporation ST: Ohio, Michigan IN: AUT SU:


KE -- DE020 -- 4845 10/26/92 13:32 EST
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Publication:PR Newswire
Date:Oct 26, 1992
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