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RIGHT START INC. LAUNCHES THE WEEBOK(R) CATALOG

 WESTLAKE VILLAGE, Calif., Feb. 11 /PRNewswire/ -- The Right Start Inc. (NASDAQ: RTST) today said early results of its test mailing of The Weebok Catalog(R) have been encouraging, and the company plans to further test the concept with another edition next fall.
 The catalog is the result of a previously announced venture between The Right Start and Weebok, a division of Reebok International Ltd., and is the exclusive mail-order outlet for Weebok's line of infant and toddler apparel, footwear and accessories. Early this month, the catalog was sent to a variety of mailing lists, including portions of The Right Start's proprietary mailing list.
 "So far, results have been positive enough to warrant future mailings and continued prospecting among promising mailing lists," said Stan Fridstein, Right Start president. He added that the test mailings are not expected to significantly impact the company's operating results.
 The Right Start Inc. is a leading mail-order catalog merchant offering unique, high quality children's products. Its catalogs include The Right Start Catalog, Children's Wear Digest and The Weebok Catalog. Revenues for fiscal 1992 were $27.4 million. Founded in 1985, The Right Start is headquartered in Westlake Village.
 -0- 2/11/93
 /CONTACT: Lenny Targon of The Right Start, 818-707-7100; or Susan Klein or Roger S. Pondel of Pondel Parsons & Wilkinson, 310-207-9300 for The Right Start/
 (RTST)


CO: The Right Start Inc. ST: California IN: TEX REA SU:

JB-LS -- LA010 -- 5502 02/11/93 08:04 EST
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Publication:PR Newswire
Date:Feb 11, 1993
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