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RIGHT START ACQUIRES CHILDREN'S CLOTHING CATALOG COMPANY

 RIGHT START ACQUIRES CHILDREN'S CLOTHING CATALOG COMPANY
 WESTLAKE VILLAGE, Calif., Sept. 14 /PRNewswire/ -- The Right Start Inc. (NASDAQ: RTST) today announced it has completed the purchase of the assets of Children's Wear Digest, a mail order catalog for name brand and private label children's apparel.
 Terms of the previously announced transaction included approximately $2.6 million in cash and a performance-based earn-out. Founded in 1987 and based in Richmond, Va., Children's Wear Digest had audited 1991 revenues of $3.7 million.
 Stan Fridstein, president of The Right Start, says the acquisition is in keeping with the company's plan to grow through acquiring or establishing children's products catalogs that can take advantage of its proprietary Right Start Catalog mailing lists. "Children's Wear Digest, which carries clothing for children up to age 12, should enable us to greatly extend the lifetime value of our house list," he said. "We also expect that The Right Start's resources will enable Children's Wear Digest to increase sales and profitability."
 The Right Start Inc. is a leading mail order catalog merchant offering unique, high quality children's products. Its catalogs include The Right Start Catalog, Children's Wear Digest, and a forthcoming catalog featuring Reebok International's Weebok line of infant and toddler apparel. Revenues for fiscal 1992 were $27.4 million. Founded in 1985, The Right Start is headquartered in Westlake Village.
 -0- 9/14/92
 /CONTACT: Stan Fridstein or Lenny Targon of The Right Start, 818-707-7100; or Susan Klein or Roger S. Pondel of Pondel Parsons & Wilkinson, 310-207-9300, for The Right Start/
 (RTST) CO: The Right Start Inc.; Children's Wear Digest ST: California IN: REA SU: TNM


JB -- LA010 -- 8939 09/14/92 09:13 EDT
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Publication:PR Newswire
Date:Sep 14, 1992
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