Printer Friendly

RHONE-POULENC INNOVATIONS SERVING AGRICULTURE ONE NEW PRODUCT PER YEAR FROM 1992 UNTIL THE YEAR 2000

 RHONE-POULENC INNOVATIONS SERVING AGRICULTURE
 ONE NEW PRODUCT PER YEAR FROM 1992 UNTIL THE YEAR 2000
 PARIS, May 19 /PRNewswire/ -- Between 1992 and the year 2000, Rhone- Poulenc's Agro Sector will launch on average one active ingredient per year. This exceptional internal growth potential, stemming from research and based on innovation, will allow the Agro Sector to increase its sales turnover by 4.5 billion francs, or 40 percent of the present sales turnover, and also to consolidate its third position in the world rankings.
 Optimizing plant production, thanks to innovation, is, indeed, of the utmost importance if agriculture is to feed a rapidly-growing world population (10 billion in 2025), using limited agricultural area, while respecting the environment and the essential balance of nature.
 These innovations in the Agro Sector's research are the first results of a research methodology based on:
 -- the investigation of biosynthesis pathways specific to plants,
 -- the understanding of plants' penetration and transport mechanisms,
 -- an improved knowledge of seed biology and physiology.
 This implies greater comprehension of plant/product interactions, which will be achieved by reinforcing cooperation between public and private research, in particular the "Bioavenir" program. Thus, these new products are in keeping with an integrated crop protection approach for a progressive agricultural respectful of the environment.
 The new active ingredients involve the three large crop protection product families: fungicides, insecticides and herbicides/growth regulators.
 Three new fungicides, which should produce a sales turnover of more than 2.5 billion francs, should be launched during this period.
 -- Bromuconazole: For control of (stem and leaf) diseases of cereals and certain fruit trees.
 -- Concept 727: Opening up a new approach to cereal protection. It protects the growing plant through preventive protection of the seed.
 -- 397: Belonging to a new family which acts against the major mildews (potatoes, tomatoes, vine ...) It works as a low dose and possesses curative properties.
 In the field of insecticides, the Agro Sector has just perfected the Fiproles: an entirely new family by virtue of its structure and mode of action, whose sales turnover is expected to exceed one billion francs. These new insecticides are active at very low doses, from a few to some dozens of grams. The first application for registration of Fipronil will be filed in France in 1992.
 Two or three products should be launched between now and the year 2000. The Fiproles concern all the traditional insecticide and miticide applications: folia, seed and soil treatments of the main world crops (maize, cotton, rice, sugar beet).
 New products will also be launched on the herbicide/growth regulator market, where Rhone-Poulenc is number 1 on Europe.
 Flurtamone, whose registration will be applied for in 1992, should generate a sales turnover of 500 million francs. It will combine with the other products from the range allowing reduction of doses and better technical performances. As for the growth regulator 946, it will reinforce the Agro Sector's position in the cotton markets (where Rhone- Poulenc is already a leader), and in cereals.
 The Rhone-Poulenc Group's Agro Sector has posted a sales turnover of 11.1 billion francs (out of which 80 percent is achieved abroad) and employs 8,000 people.
 Due to Agro research's latest innovations, the Rhone-Poulenc Group has reaffirmed its position as agriculture's favored partner: the group is both a client (100,000 tons of agricultural products purchased per year) and a supplier through its Agro activities, veterinary and animal nutrition to the sum of 16.7 million francs.
 -0- 5/19/92
 /CONTACT: Bruno Treppoz of Rhone-Poulenc, in Paris, 72-29-24-72, or fax, 78-47-87-09, or (investors) Fern Lazar or John McInerney of Dewe Rogerson, 212-688-6840, for Rhone-Poulenc/
 (RP) CO: Rhone-Poulenc ST: IN: MTC SU: PDT


SM-TS -- NY035 -- 1746 05/19/92 11:11 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:May 19, 1992
Words:621
Previous Article:SUPRADUR COMPANIES' CANADIAN SUBSIDIARY REACHES AGREEMENT WITH CREDITORS
Next Article:MET CAPITAL ANNOUNCES DEVILLE WILL NOT REOPEN
Topics:


Related Articles
QUAKER OATS AND RHONE-POULENC ANNOUNCE OATRIM PARTNERSHIP
RHONE-POULENC REPORTS 1992 RESULTS; EARNINGS PER SHARE UP 25 PERCENT
FOOD SAFETY BREAKTHROUGH RECEIVES USDA APPROVAL; AVGARD(R) RINSE VIRTUALLY ELIMINATES SALMONELLA AND E. COLI ON POULTRY
HAROLD F. BOARDMAN JR. JOINS RHONE-POULENC INC. AS EXECUTIVE VICE PRESIDENT AND GENERAL COUNSEL
Rhone-Poulenc, Monsanto Reach Agreement on New Corn Herbicide Product Mixtures
Rhone-Poulenc Animal Nutrition Sells Decoquinate Business to Alpharma
Rhone-Poulenc Plans to Increase by 40% Precipitated Silica Output in Europe
Rhone-Poulenc Agro to Acquire a Korean Agrochemical Company
Research Agreement Between Rhone-Poulenc Agro and National Agricultural Centre for Soya Research in Brazil.
`Innovative Compounds Combined With Biotech Will Be the Future Of Crop Protection,' Rhone-Poulenc Executive Tells Analysts.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters