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REYNOLDS PASSES 10,000-MILE MARK IN ALUMINUM FOIL RECYCLING

 RICHMOND, Va., Jan. 21 /PRNewswire/ -- Reynolds Metals Company (NYSE: RLM) recycled more than 10,000 miles of aluminum foil last year, enough to stretch over 40 percent of the way around the Earth's equator or more than three-and-a-half times the distance from New York to Los Angeles.
 The company, makers of Reynolds Wrap aluminum foil, said its Reynolds Aluminum Recycling Centers nationwide registered a 26 percent increase over 1991 in the amount of aluminum foil brought in for recycling.
 Reynolds Consumer Products Division last year expanded to 50 percent of the country a program initiated in five pilot markets during 1991 to make consumers more aware that aluminum foil is recyclable.
 "The higher foil recycling numbers are a direct result of the campaign's success, which also has spurred growth in sales of our aluminum foil and foil ware brands in recycling promotion markets," said John M. Lowrie, vice president and general manager of Reynolds Consumer Products Division.
 Lowrie said that sales of Reynolds Wrap aluminum foil grew 2 to 3 percent last year in the recycling markets and Reynolds Redi-Pan aluminum foil ware sales grew 5 percent.
 More than 492,600 pounds (246 tons) of aluminum foil and foil ware were recycled in 1992, compared to slightly over 390,700 pounds (195 tons or 7,942 miles) the year before.
 As a result of the foil recycling campaign's success, the division will expand its Great Balls of Foil! school recycling contest into seven Northeastern cities this month and bring its foil recycling advertising campaign to a national audience in the first quarter.
 Elementary and middle schools in New York City, Hartford, Conn.; Providence, R.I.; Portland, Maine; Schenectady, N.Y.; and the states of Delaware and Vermont will work to build and recycle the biggest ball of aluminum foil by weight in each market. Contests will be repeated in eight metropolitan areas: Atlanta, Chicago, Denver, Houston, Los Angeles, Milwaukee, Raleigh/Durham, N.C.; and Salt Lake City.
 In addition to the Great Balls of Foil! competition, a network television commercial created by J. Walter Thompson - New York, that builds on the success of last year's campaign, will premiere nationwide in March.
 Last year more than 1,600 elementary, middle and high schools representing almost one million students in 33 U.S. cities participated in the recycling contests.
 Reynolds awarded over $100,000 in cash prizes to more than 300 elementary, middle and high schools in the spring of 1992. Students recycled a total of 36 tons, or almost 1,500 miles, of aluminum foil during the competition.
 1992 Great Balls of Foil! Markets:
 Albuquerque, N.M.
 Atlanta
 Baton Rouge, La.
 Birmingham, Ala.
 Charlotte, N.C.
 Chicago
 Cincinnati
 Columbia, S.C.
 Dallas
 Denver
 Fort Worth, Texas
 Hampton Roads, Va.
 Houston
 Indianapolis
 Jacksonville, Fla.
 Kansas City, Mo.
 Little Rock, Ark.
 Los Angeles
 Miami
 Milwaukee
 Nashville, Tenn.
 New Orleans
 Oklahoma City
 Orlando, Fla.
 Raleigh/Durham, N.C.
 Sacramento, Calif.
 St. Louis
 St. Petersburg, Fla.
 Salt Lake City
 San Diego
 San Francisco
 Seattle
 Tampa, Fla.
 1993 Great Balls of Foil! Markets:
 (A) Atlanta
 (A) Chicago
 Delaware (entire state)
 (A) Denver
 Hartford, Conn.
 (A) Houston
 (A) Los Angeles
 (A) Milwaukee
 New York City
 Portland, Maine
 Providence, R.I.
 (A) Raleigh/Durham, N.C.
 (A) Salt Lake City
 Schenectady, N.Y.
 White River Junction, Vt.
 (A) Contest repeated in these markets.
 -0- 1/21/93
 /CONTACT: Anne F. Waring of Reynolds Metals Company, 804-281-2468/
 (RLM)


CO: Reynolds Metals Company ST: Virginia IN: MNG SU:

IH -- DC008 -- 7313 01/21/93 10:32 EST
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Date:Jan 21, 1993
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