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REVENUE DEPARTMENT ANNOUNCES WINNER OF LOTTERY ADVERTISING CONTRACT

REVENUE DEPARTMENT ANNOUNCES WINNER OF LOTTERY ADVERTISING CONTRACT
 HARRISBURG, Pa., Nov. 14 /PRNewswire/ -- Revenue Secretary Eileen H. McNulty today announced that the firm of FCB\LGK of Philadelphia has been awarded a new contract to provide advertising services for the Pennsylvania Lottery, at least until 1994.
 FCB/LGK scored highest among the firms that provided proposals to a review committee established by the Department of Revenue. The firm currently provides advertising service to the Lottery under an existing contract.
 McNulty said that the committee's composition and details of its deliberations were confidential but factors taken into consideration included cost, staffing, creativity and affirmative action.
 The Lottery's advertising contract calls for the firm to create and implement advertising campaigns that promote both the Lottery and the programs it funds for older Pennsylvanians. The contract, worth an estimated $12 million a year, will be in effect until 1994 with two one- year extension options.
 /delval/
 -0- 11/14/91
 /CONTACT: Rod Snyder of the Department of Revenue, 717-787-6960/ CO: Pennsylvania Lottery; FCB\LGK ST: Pennsylvania IN: ADV SU: CON JS -- PH030 -- 4497 11/14/91 14:04 EST
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Publication:PR Newswire
Date:Nov 14, 1991
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