RETAILER'S VIEW Keeping the tills ringing.
Dan Brown, md for Nisa Local Pinkie Farm in Musselburgh, Scotland, says investment in a pizza and ice cream counter as well as greater access to the Co-op own label has helped him increase sales over the summer.
"We finished a major refit just a few months ago, which focussed on improving our chilled and food-to-go ranges, and sales have been pretty strong since then.
"We introduced homemade pizzas and an ice cream counter to go alongside our hot food, fresh sandwiches and on-to-go drinks. We also expanded our range to oer people hot meals in the evening.
"We've got quite a good mix with our oering so we do attract lots of dierent people, but now we get a lot more young people, kids and workers who come in later in the day for a slice of pizza and a scoop of ice cream.
"Being able to stock so many Co-op own label products means that our range is on a par or even better than the products oered by the major supermarkets."