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RETAILER'S VIEW Keeping the tills ringing.

Dan Brown, md for Nisa Local Pinkie Farm in Musselburgh, Scotland, says investment in a pizza and ice cream counter as well as greater access to the Co-op own label has helped him increase sales over the summer.

"We finished a major refit just a few months ago, which focussed on improving our chilled and food-to-go ranges, and sales have been pretty strong since then.

"We introduced homemade pizzas and an ice cream counter to go alongside our hot food, fresh sandwiches and on-to-go drinks. We also expanded our range to oer people hot meals in the evening.

"We've got quite a good mix with our oering so we do attract lots of dierent people, but now we get a lot more young people, kids and workers who come in later in the day for a slice of pizza and a scoop of ice cream.

"Being able to stock so many Co-op own label products means that our range is on a par or even better than the products oered by the major supermarkets."

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Title Annotation:Features
Publication:Convenience Store
Date:Sep 6, 2019
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