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RESCUE THE REEF: NATURE CONSERVANCY PROGRAM GETS SUPPORT FROM THE NATURE COMPANY

 WASHINGTON, April 26 /PRNewswire/ -- The Nature Conservancy's new Rescue the Reef program got a big boost today with the start of The Nature Company's spring promotion. The Nature Company, a Berkeley, Calif.-based retailer of nature/education-oriented products, created a line of merchandise inspired by coral reefs to benefit Rescue the Reef through a 5 percent donation of retail sales. Rescue the Reef is a membership and support effort for coral reef protection in the Florida Keys, the Dominican Republic, and the Pacific island nation of Palau.
 Spokesperson Jennifer Kaiser at The Nature Company said: "The incredible diversity and fragility of coral reefs make them a prime target for conservation. We hope to generate significant interest in this exciting new
program." In addition to support from product sales,


The Nature Company also encourages customers to join Rescue the Reef. Selected Nature Company Stores are sponsoring talks to educate consumers about the importance of coral reefs.
 Past spring promotions on behalf of The Nature Conservancy have helped adopt nearly 2,000 acres of tropical rainforest and sign up more than 10,000 new members. In addition, 5 percent of the sales from selected Nature Company products is donated to the Conservancy's conservation efforts, which has generated more than $500,000 over the past five years. The Nature Conservancy is an international non-profit organization dedicated to protecting rare and endangered species by protecting the places they need to survive.
 Coral reefs are among the most diverse ecosystems on earth, home to millions of forms of marine life. But reefs are also among the most delicate. Rescue the Reef was launched by the Conservancy in January 1993, with the help of Scubapro, U.S.A, a dive equipment manufacturer, that donated $50,000 toward the program's start-up costs. Funds generated by Rescue the Reef help the Conservancy's protection efforts. In the Florida Keys, monies from Rescue the Reef help fund a volunteer dive program that identifies and maps the location of rare and endangered marine species. In the Dominican Republic, funds help protect Parque del Este through the hiring, training, and equipping of park rangers. And in Palau, money raised from Rescue the Reef will be used to maintain a recently installed mooring buoy system. Membership in Rescue the Reef is $30 and tax-deductible. To join call 800-628-6860.
 -0- 4/26/93
 /CONTACT: Steve Burns of The Nature Conservancy, 703-841-4885/


CO: The Nature Conservancy; The Nature Company ST: District of Columbia IN: ENV SU:

KD-TW -- DC001 -- 0465 04/26/93 08:35 EDT
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Publication:PR Newswire
Date:Apr 26, 1993
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