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RELEASE OF NATIONAL CONSUMER SURVEY FINDINGS PROFITS VERSUS QUALITY

 RELEASE OF NATIONAL CONSUMER SURVEY FINDINGS PROFITS VERSUS QUALITY
 DATE: Tuesday, Oct. 27
 PLACE: The Plaza Hotel
 New York
 TIME: Noon to 1:30 p.m.
 Larry N. McFadin and James K. Clifton, co-chairmen of the Philip Crosby Associates and the Gallup Organization Quality Research Institute, will hold a press conference and luncheon to announce the findings of the largest consumer and employee poll ever conducted on the subject of quality.
 The questions are a follow-up to a 1990 Gallup survey of America's top executives released by Philip Crosby Associates. In that survey, 62 percent of the CEOs surveyed said that lack of managerial attention did not affect quality; 70 percent said the pressure for short-term profits did not have an impact on quality; and 80 percent stated manufacturing speed requirements did not hamper quality.
 The CEO survey concluded with executives stating that customer satisfaction -- not increased profits -- is the most important benefit of improved quality.
 While 73 percent of the CEOs felt that American business is committed to quality, another 65 percent felt that consumers don't believe them.
 In this survey, "Profits Versus Quality," the consumers respond.
 The arresting results of the Quality Research Institute survey will be released at a Oct. 27 press conference, Plaza Hotel, New York. The survey is the first of its kind to probe the dichotomy of opinions between consumers and business leaders in regard to commitment to profits or commitments to quality. Three thousand and one consumers, the majority of whom are also members of the work force, respond to the CEOs and reveal their convictions as to what is important -- and where they feel business needs to focus efforts.
 NOTE: Lunch will be served at noon on Tuesday, Oct. 27, with the press conference beginning at 12:30 p.m.
 For more information or to RSVP, call contact below.
 The Quality Research Institute
 The Quality Research Institute (QRI) is a continuing research laboratory dedicated to the understanding and measurement of customer satisfaction worldwide. QRI believes that achieving quality -- as defined by the customer -- is critical to business success.
 The Institute is based on the theory that without a clear objective understanding of what comprises and how to meet customer requirements, it is impossible to compete successfully in a dynamic and increasing global marketplace.
 QRI provides new measurement data that establish a direct link between consumers and CEOs, and advances senior management's understanding of customer requirements -- an indispensable component of quality management. The unique customer-oriented research data will serve as a benchmark for executive decision makers to assess quality management processes, measure customer satisfaction, and satisfy customers' requirements.
 QRI is a partnership between Philip Crosby Associates, Inc., the world's largest quality management consulting firm, and the Gallup Organization, the international management research firm.
 Larry N. McFadin, chairman and CEO of Philip Crosby Associates, and James K. Clifton, president and CEO of Gallup, are co-chairmen of QRI.
 CONTACT: Jim Medick of the Gallup Organization, 609-924-9600.
 -0- 10/19/92


CO: The Gallup Organization, Inc.; Philip Crosby Associates ST: New York IN: SU: ECO

GK-LR -- NY079 -- 1714 10/19/92 14:34 EDT
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Publication:PR Newswire
Date:Oct 19, 1992
Words:518
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