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REGGIE LEWIS TO LAUNCH PBS'S 'HIGHER GOALS'

 REGGIE LEWIS TO LAUNCH PBS'S 'HIGHER GOALS'
 WHAT: An assembly at Madison Park High School where Reggie Lewis of


the Boston Celtics will help launch Higher Goals, an upcoming PBS Education special, which encourages teenagers to stay in school and get a good education. The program includes:
 -- A 30-minute PBS special, featuring basketball star Isiah Thomas, to inspire young athletes with professional sports dreams to focus on their education. The special will air on WGBH/Channel 2 on Saturday, Oct. 17th at 10:00 a.m. and copies will be distributed to 4,500 inner- city schools nationwide.
 -- A $2,000 Higher Goals scholarship from Toyota Motor Sales will go to one outstanding scholar/athlete at each of the 20 Higher Goals schools. Check will be presented to Madison Park High School on Sept. 22, at 10:00 a.m.
 -- Music Video Contest held between 30 schools nationwide. The tape produced by the Madison Park High students was one of 10 finalists. Reggie Lewis will make a special presentation to the school video team which produced the tape.
 WHEN: Sept. 22, 1992 at 10:00 a.m.
 WHERE: Madison Park High School
 75 New Dudley Street
 Boston, Mass. 02119
 WHO: Attendees: Reggie Lewis, Boston Celtics
 NOTE: Mr. Lewis will be available a half hour before the event for interviews. Call contact with any special requests.
 CONTACT: Robert Winfrey of Madison Park High School, 617-427-5236, or Fred Hammond of Toyota Motor Sales, U.S.A., Inc., 212-644-3424.
 -0- 9/18/92


CO: Toyota Motor Sales, U.S.A., Inc. ST: Massachusetts IN: SU:

LD-AH -- NY069 -- 1270 09/18/92 16:26 EDT
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Date:Sep 18, 1992
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