REED TO HEAD CRAFTS DEVELOPMENT EFFORT AT MEREDITH
REED TO HEAD CRAFTS DEVELOPMENT EFFORT AT MEREDITH DES MOINES, Iowa, May 27 /PRNewswire/ -- Meredith Corporation has
appointed William R. Reed to head a new effort to boost the company's business volume in the crafts media markets.
Reed, 37, and a team of Meredith editorial and business managers will devise strategies aimed at capturing a larger share of craft hobbyists, advertisers and merchandise deals. Reed and members of the crafts group will continue with their current duties while taking on the crafts assignment. Reed is publisher of Meredith's "WOOD," "Weekend Woodworking Projects" and "Decorative Woodcrafts" magazines. "This is an opportunity for Bill to really focus our extensive crafts expertise and go after these important markets," said William T. Kerr, Meredith magazine group president and corporate executive vice president. "We publish many quality craft products in several book, magazine and video departments at Meredith. We see the opportunity to use our 56-million name database to more closely coordinate those products among our current customers, identify more customer segments, and create more ways to meet their specific needs." Reed joined Meredith in 1986 serving in various circulation management positions. He became publisher of "WOOD" and "Weekend Woodworking" projects in 1989 and launched "Decorative Woodcrafts" in 1991. A native of Chicago and graduate of DePaul University, Reed and his family will relocate from New York to Des Moines. Meredith Corp., headquartered in Des Moines, is a Fortune 500 diversified media company involved in magazine and book publishing, television broadcasting, residential real estate marketing and franchising and investments in cable television. Meredith publishes and markets a variety of home and family magazines including "Better Homes and Gardens," "Ladies' Home Journal,"
"Country Home," "Metropolitan Home," "Country America," "Midwest Living," "WOOD," "Traditional Home," "Successful Farming," "Weekend Woodworking Projects," "Golf for Women," "Cross Stitch & Country Crafts," "Decorative Woodcrafts," "Treasures In Needlework," foreign versions " of Better Homes and Gardens," the "American Park Network," and nearly 30 titles produced by Better Homes and Gardens Special Interest Publications. Other products and services include Meredith Books, seven television stations, and the Better Homes and Gardens Real Estate Service.
-0- 5/27/92 /CONTACT: Larry Riley of Meredith, 515-284-3162 (work) or 515-224-1832 (home)/ CO: Meredith Corporation ST: Iowa IN: SU: PER
KH -- MN013 -- 4440 05/27/92 17:04 EDT
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|Date:||May 27, 1992|
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