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RECYCLABLE CARPET INTRODUCED BY HOECHST CELANESE TEXTILE FIBERS

 NEW YORK, Dec. 31 /PRNewswire/ -- Technology to produce the first 100 percent recyclable carpet system has been introduced by Hoechst Celanese Textile Fibers.
 Hoechst Celanese is the nation's number one producer of polyester fiber for carpets and rugs. The new brand name of the recyclable fiber is "Trevira One," with a recycling logo.
 According to Philip Cogbill, the company's director of floor coverings, the environmentally friendly carpet system produces the first "closed loop" recyclable carpet made of one fiber.
 According to Cogbill, "This is a critical factor, because just like the all-aluminum can, carpets of Trevira One' will be entirely one material. In other carpets, the backing and the latex (the "glue" that holds the carpet together) and the face fiber are made of different substances. The new recyclable system using one fiber means that carpets can be recycled without going through costly, difficult separation processes.
 "Because of new technology from Hoechst Celanese, polyester is now one of the few plastics that is being closed loop' recycled. This means that the actual carpet can be broken back down into virgin raw materials to make the exact same fiber (and carpet) over and over again, with no loss in quality. Therefore, it will never end up in a landfill."
 Company officials said that the closed loop recycling process, called methanolysis, was applied first by Hoechst Celanese in the recycling of two-liter soft-drink bottles in a joint project with Hoechst Celanese and Coca-Cola.
 Cogbill said that in addition to its environmental friendliness, the new carpet system makes an "excitingly different" carpet. Carpet made with the "Trevira One" system are lighter and softer than conventional carpets that have standard backing materials and latex, according to Cogbill. Because it is all-polyester, it is odorless and hypoallergenic, he said.
 Cogbill noted that food packaging, artificial blood vessels and other products use polyester because it is "friendly" in close-contact applications. Polyester is the most recycled of all polymers, he said.
 Carpets with "Trevira One" fiber will be available for residential and contract use within a year. For further information, call Philip Cogbill at 704-554-2504.
 A wholly owned subsidiary of Hoechst AG in Germany, Hoechst Celanese has leading positions in chemicals, fibers and film, advanced materials and technologies, and the life sciences.
 -0- 12/31/92
 /CONTACT: Ellen Sweeney of Hoechst Celanese, 212-251-8050/


CO: Hoechst Celanese Corporation ST: New York IN: TEX SU: PDT

TM-PS -- NY015 -- 0900 12/31/92 12:17 EST
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Date:Dec 31, 1992
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