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RECORDING INDUSTRY ANNOUNCES NEW STANDARD FOR CD PACKAGING

 RECORDING INDUSTRY ANNOUNCES NEW STANDARD FOR CD PACKAGING
 NEW YORK, Feb. 27 /PRNewswire/ -- In a long-awaited announcement, the Recording Industry Association of America's President Jason Berman today reported the voluntary plans of its major record companies to adopt a new jewel-box-size packaging standard for new releases on compact discs by April 1993.
 In reaching the decision on the new standard that will eliminate the extensive use of disposable paper and plastic for CD packaging, Berman said: "The recording industry has taken a bold step toward ensuring a cleaner, healthier planet. Under the new voluntary 5" X 5-1/2" standard, CDs will no longer be packaged in throw-away longboxes."
 "When artists and music-buyers first voiced their concern over the wastefulness of the CD longbox, we listened," Berman said. "In March 1991, our industry declared the disposable longbox was dead. Our member companies then immediately began to develop packaging alternatives with few or no disposable parts. Shortly thereafter, individual companies began extensive consumer testing of packaging alternatives with varying dimensions."
 Following this evaluation period, there was a clear consensus in favor of the jewel-box-size package. The decision on the new standard brings the United States in line with other countries that have been successfully using the jewel-box-size package since CDs came into the market 10 years ago.
 "Considering that nearly 300 million CDs are shipped annually, and that a change in packaging will have a significant impact on related industries, we are proud of how quickly record companies reached this consensus and how soon it will be implemented," Berman said. "All this in less than a year after declaring the longbox an endangered species."
 In addressing the particular concerns of retailers over the cost of refixturing some current longbox shelves to accommodate the new size, Berman said, "We have assured retailers that our member companies will work with them to explore ways to offset refixturing costs."
 Berman made the announcement on behalf of the RIAA's leading members -- Bertelsmann Music Group; EMI Music; MCA Music Entertainment Group; PolyGram, Inc.; Sony Music Entertainment, Inc.; and Warner Music Group, Inc. -- who create, manufacture and distribute more than 95 percent of the sound recordings sold in the United States.
 -0- 2/27/92 /CONTACT: Tim Sites or Tanya Blackwood of the Recording Industry Association of America, 202-775-0101/ CO: Recording Industry Association of America, Inc. ST: IN: ENT SU:


KD-TW -- DC001 -- 3178 02/27/92 10:39 EST
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Date:Feb 27, 1992
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