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RECLAIM SELECTS HOLT AND ROSS

 TAMPA, Fla., Nov. 18 /PRNewswire/ -- ReClaim, Inc. (NASDAQ: ROOF) announced today that it has retained Holt & Ross, Inc., of Edison, N.J., to provide public relations and marketing communication services for the company's patented asphaltic-based road paving and patching products.
 Holt & Ross, Inc. specializes in environmental communications and has received national awards for its successful recycled product marketing programs.
 "We're pleased that a nationally recognized leader in recycled product marketing has agreed to join our marketing team," said James W. Hagen, ReClaim's president.
 "Holt & Ross' experience and proven track record in creating markets for recycled products provides an important addition to our strategic marketing efforts."
 Holt & Ross, Inc. developed a $100 million annual market for recycled products through its creation of the McRecycle USA(TM) "buy recycled" program for McDonald's Corporation. As a result of this initiative, McDonald's has spent over $600 million on the purchase of products made from recycled materials.
 Holt & Ross, Inc. conceived and coordinated the first Government Buy Recycled Products Trade Fair, Washington, D.C., which brought together over 2,000 government procurement decision makers and 200 manufacturers and distributors of recycled products in an effort to increase government purchases of products made from recycled materials.
 ReClaim, Inc. operates two recycling facilities in New Jersey, where it recycles asphalt-based roofing debris into patented aspahltic-based road paving and patching products. The company's principal product, RePave, is a high-performance, permanent asphalt patching material used to repair potholes and pavement overlays. RePave is sold to state and local road maintenance departments and also at the retail level for commercial/consumer use.
 -0- 11/18/93
 /CONTACT: James W. Hagen of ReClaim, 813-935-8533/
 (ROOF)


CO: ReClaim, Inc.; Holt & Ross, Inc. ST: New Jersey, New York, Florida, Illinois IN: ENV ADV SU:

AW-RK -- FL001 -- 5855 11/18/93 08:03 EST
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Publication:PR Newswire
Date:Nov 18, 1993
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