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READER'S DIGEST QUARTERLY DIVIDEND RISES 17 PERCENT, A TRIPLING SINCE INITIAL PUBLIC OFFERING IN 1990

 PLEASANTVILLE, N.Y., Oct. 1 /PRNewswire/ -- The board of directors of The Reader's Digest Association, Inc. (NYSE: RDA, RDB) today increased the regular quarterly dividend 17 percent to 35 cents from 30 cents on each share of Class A nonvoting and Class B voting common stock -- a tripling of the dividend since the company's initial public offering in 1990. The company's board has raised the regular quarterly dividend each year since 1990.
 The dividend is payable Nov. 1, 1993, to stockholders of record at the close of business Oct. 19, 1993.
 Based on the new rate, the dividend paid per share for all of fiscal 1994 would be $1.35 compared to $1.15 for fiscal 1993.
 "Through consistent dividend increases and our share repurchase programs, we are returning excess cash to our shareholders," said George V. Grune, chairman and chief executive officer. "During fiscal 1993, we are pleased that total dividends paid to our shareholders were more than half of our earnings."
 Reader's Digest is a global publisher of magazines, books, music and video, and one of the world's leading direct mail marketers. Global headquarters is in Pleasantville.
 -0- 10/1/93
 /CONTACT: Beth Jones of Reader's Digest, 914-241-5595, or home, 203-972-3216/
 (RDA RDB)


CO: Reader's Digest Association, Inc. ST: New York IN: PUB SU: DIV

WB-MP -- NY046 -- 7768 10/01/93 11:48 EDT
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Publication:PR Newswire
Date:Oct 1, 1993
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