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READER'S DIGEST NAMES PUBLISHER FOR ALL U.S. MAGAZINES

        READER'S DIGEST NAMES PUBLISHER FOR ALL U.S. MAGAZINES
    PLEASANTVILLE, N.Y., Nov. 14 /PRNewswire/ -- The Reader's Digest


Association, Inc. today announced a change in its magazine publishing group.
    Gregory G. Coleman, 37, has been appointed to the new post of publisher of the U.S. edition of Reader's Digest and group publisher of the U.S. Reader's Digest Special Interest Magazine Group.  He will be elected a vice president of the corporation at the next board meeting.
    Coleman has been group publisher of the company's U.S. special interest magazines since September 1990.  The four titles are American Health, New Choices, The Family Handyman and Travel Holiday.
    Coleman continues to report to Thomas M. Kenney, president of the Reader's Digest Magazine Publishing Group.  The publishers of the four special interest magazines report to Coleman.
    John J. Donoghue, 49, who had been publisher of Reader's Digest since July 1990, will be leaving the company.
    Kenney said, "By coordinating the ad sales activities of all our U.S. magazines under a single executive, we can better serve our advertising clients.  At the same time, each of our magazines will continue with their own separate identities and sales staffs under the direction of strong individual publishers."
    Kenney added, "During the early developmental stages of our special interest titles it made sense to manage them separately from Reader's Digest.  Now, with each of our magazines serving many of the same advertisers, the time is right to coordinate our sales activities more closely.  This move will enable us to package our titles in more creative ways and offer our clients enhanced marketing services that draw on the strengths of each of the titles and the corporation as a whole."
    Coleman's publishing experience prior to joining Reader's Digest includes posts at CBS, Inc., where he was vice president and national sales manager of Woman's Day, and at Diamandis Communications, where he served as founding publisher of Memories.  Kenney said that Coleman has played a key role in the successful development of the company's four U.S. special interest magazines.
    The Reader's Digest Association, Inc., is a global publisher of magazines, books, recorded music collections and home videos, and one of the world's leading direct mail marketers.
    -0-                     11/14/91
    /CONTACT:  Bruce S. Trachtenberg of the Reader's Digest Association, 914-241-5385/ CO:  The Reader's Digest Association, Inc. ST:  New York IN:  PUB ADV SU:  PER GK-OS -- NY084 -- 1191 11/14/91 15:02 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 14, 1991
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