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READER'S DIGEST DECLARES REGULAR QUARTERLY DIVIDEND OF 35 CENTS PER SHARE

 PLEASANTVILLE, N.Y., Jan. 14 /PRNewswire/ -- The board of directors of The Reader's Digest Association, Inc. (NYSE: RDA, RDB) today declared a regular quarterly dividend of 35 cents on each share of Class A nonvoting and Class B voting common stock. This dividend rate is 17 percent higher than the 30 cents paid in the comparable quarter of last year.
 The dividend is payable Feb. 1, 1994, to stockholders of record at the close of business Jan. 24, 1994.
 This is the 16th consecutive quarterly dividend paid by Reader's Digest since its initial public offering in 1990. Since that time, the company's quarterly dividend has tripled. For its fiscal year ended June 30, 1993, the company's dividend paid to shareholders exceeded 50 percent of its earnings before accounting changes.
 Reader's Digest is a global publisher of magazines, books, music and video, and one of the world's leading direct mail marketers. Global headquarters is in Pleasantville.
 -0- 1/14/94
 /CONTACT: Beth Jones of The Reader's Digest Association, Inc., 914-241-5595 (work), or at home, 203-972-3216/
 (RDA RDB)


CO: The Reader's Digest Association, Inc. ST: New York IN: PUB SU: DIV

SH-TW -- NY023 -- 2086 01/14/94 11:35 EST
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Publication:PR Newswire
Date:Jan 14, 1994
Words:198
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