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RBS to re-brand ABN Amro.

Global Banking News-16 March 2009-RBS to re-brand ABN Amro(C)2009 ENPublishing -

Global Banking News - 16 March 2009(c)2005 - Electronic News Publishing -

Royal Bank of Scotland (LSE: RBS) (NYSE: RBS-PP) is set to re-brand ABN Amro Australia, which the Edinburgh-based bank acquired in October 2007, under the RBS brand to unify its operations.

The re-branding is a further step to full integration of RBS' investment and corporate banking operations in Australia, which will be one of six global hubs, RBS said. 'We have already made significant progress with the integration of our operations and the combined business is now well placed to be a major player and a potent force in the Australian market' said Stephen Williams, who will be the country executive for RBS in Australia.

RBS took full ownership of ABN Amro Australia and established the future management team late last year, moving employees in January to one location.

RBS will also continue its joint venture relationship with broker ABN Amro Morgans and both parties are discussing re-branding the partnership.

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Publication:Global Banking News (GBN)
Date:Mar 16, 2009
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