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RB and TerraCyclea Partner to Launch Healthy You, Healthy Planet Recycling Initiative.

RB (the Reckitt Benckiser group of companies, makers of consumer brands such as Mucinex and Enfamil) has kicked off its Healthy You, Healthy Planet recycling initiative by partnering with the international waste management company TerraCycle. Designed to support the company's global commitment to a more sustainable future, the RB Health & Nutrition Recycling Program was created to collect, process, and make all health and nutrition packaging recyclable nationwide.

"Health products help stuffy noses, hungry babies, joints, and brains, and even complexions. But for all the good health and nutrition products do for consumers, their packaging leaves the planet with millions of pounds of non-recyclable plastic per year, and RB wants to help stop that," says Nitish Kapoor, executive vice president, RB North America Health Brands. "That's why we're teaming up with TerraCycle to provide millions of consumers with the ability to recycle all health and infant nutrition packaging for free. Because RB knows that healthy consumers deserve a healthy planet."

The launch of the free recycling program comes at an especially relevant time, as we find ourselves in peak cold and flu season as the weather gets colder. In fact, adults have an average of two to three colds every year--with children having even more--and last year's flu season turned out to be the longest in a decade in the United States. While symptoms of these illnesses can be alleviated using a variety of over the counter cold, cough, and flu products, their packaging leaves 55 million pounds of previously non-recyclable plastic every year.

As part of the initiative, the RB Health & Nutrition Recycling Program will accept packaging waste not only from RB products, but from any brand of vitamins and supplements, upper respiratory, sexual health and wellbeing, infant formula and child nutrition, personal care, and foot care products. These include:

** Vitamins, minerals, and supplements packaging: blister packs, tubes, bottles, cans, boxes, caps, and lids

** Sexual health and wellbeing packaging: tubes, bottles, wrappers, cans, boxes, caps, and lids

** Cough, cold, flu, sore throat, and nasal care packaging: bottles, tubes, spray bottles, blister packs, caps, and lids

** Infant formula and child nutrition packaging: tubs, bottles, wrappers, cans, boxes, caps, and lids

** Personal care and foot care packaging: tubes, bottles, caps, lids, and other plastic packaging

"Since our founding, TerraCycle has made it our objective to 'eliminate the idea of waste' by recycling the unrecyclable and diverting waste from landfills and local communities," says Tom Szaky, TerraCycle chief executive officer. "By accepting all brands of health and nutrition packaging and not just their own, RB is truly rising to the occasion and combating the single use packaging epidemic."

The RB Health & Nutrition Recycling Program is open to any interested individual, school, daycare, fitness facility, healthcare office, office, or community organization. To participate, simply sign up at and mail in the packaging waste using the prepaid shipping label. Once received, TerraCycle will clean and melt the collected product packaging into hard plastic that can be remolded to make new recycled products. As an added incentive, for every shipment of packaging waste sent to TerraCycle, collectors earn points that can be used for charity gifts or converted to cash and donated to the nonprofit, school, or charitable organization of their choice.
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Publication:Plastics Engineering
Date:Jan 1, 2020
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