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RAY DREAM INTRODUCES RAY DREAM DESIGNER 3.0; AWARD-WINNING PRODUCT MAKES 3D ILLUSTRATION EASY

 MOUNTAIN VIEW, Calif., July 19 /PRNewswire/ -- Ray Dream Inc., the leading developer of 3D graphics software for the color publishing market, today introduced Ray Dream Designer(R) 3.0, a major upgrade to the award-winning 3D illustration tool. Ray Dream Designer 3.0 features an innovative, new interface for creating stunning, real-world images and an open architecture for future product expansion.
 Ray Dream Designer 3.0 is a comprehensive application which combines modeling, scene composition and rendering in a single, integrated interface. More than 50 new features simplify the creation of 3D objects. Ray Dream Designer automatically manages the complex details of building full-color, 3D illustrations -- perspectives, subtle shadows, lighting effects, textures and reflections. With fully shaded preview, artists can see immediate results of their work.
 "Ray Dream Designer 3.0 furthers our commitment to provide graphic illustrators with innovative, professional-quality products at a great price," said Eric Hautemont, Ray Dream president and chief executive officer. "The graphic design community widely adopted 3D illustration when we priced Designer consistently with other mainstream graphics applications. The new features in Ray Dream Designer 3.0 are based on feedback from those thousands of customers, and is our way of showing our gratitude for their support."
 More Control in Version 3.0
 Creative professionals can directly manipulate objects in Version 3.0. Three-dimensional shapes can be positioned and arranged using a drag-and-drop technique. Using the new 3D Paint feature, artists can brush color or texture directly on the surface of the object. Surface properties will move with the object, reflecting changes in lighting.
 First-time 3D artists can describe objects using Modeling Wizards(TM). This new feature starts with simple shapes and, based on user input, builds the object. Users can also start with shapes in a basic clip art library.
 More complex shapes can be created with the familiar Macintosh drawing tools in the new Bezier-based Modeler. Users push, prod and twist familiar Bezier handles, points and curves to reshape the object; Ray Dream Designer 3.0 updates the fully shaded model instantly.
 The new G-buffer stores geometric data (information on lighting and 3D shapes) that can be used in combination with the rendered image to add post-production effects in another application. For example, a Ray Dream Designer image can be exported to a paint application, so the subsequent artistic effects will reflect 3D lighting and geometry.
 New, Open Architecture
 Ray Dream Designer 3.0 also features an open Extensions architecture which allows expansion of the application to address vertical markets. Special effects, file import and export, color management systems and complete modules such as animation or alternative modelers can be added. Developers interested in receiving the Extensions Developers' Toolkit can contact Gray Norton, engineering liaison, at Ray Dream's corporate headquarters in California.
 Ray Dream Designer 3.0 works with any color-capable Macintosh (including the Macintosh II family, Centris, Macintosh Quadra family and most new Macintosh systems), requires System 6.0.5, or greater including System 7, and a minimum of 5 MB RAM. Designer 3.0 does not require a math co-processor (FPU).
 Pricing and Availability
 Ray Dream Designer 3.0 will have a suggested retail price of $399 or less and will ship in September. Current Ray Dream Designer customers can upgrade to Designer 3.0 for $99; customers who purchased Designer after July 15 can upgrade for a minimal shipping and handling charge. Ray Dream Inc. will demonstrate Designer 3.0 at MacWorld Expo in Boston, Aug. 3-6, in booth no. 1530, Bayside.
 Ray Dream's mission is to design, develop and market graphics tools that bring a new perspective to color publishing. Ray Dream has focused on developing drawing tools for the creative professional which simplify the creation of real-world, 3D effects for graphics, making those techniques both easy and desirable. The company achieved those goals with Ray Dream Designer(R), addDepth(R) and JAG(R). Today, Ray Dream customers are creating images for a wide range of applications including magazine covers, greeting cards, interactive multimedia presentations, advertisements, signage, presentations, medical illustrations, video graphics, annual reports and architectural renderings.
 NOTE: Ray Dream, addDepth, Ray Dream Designer and JAG are trademarks or registered trademarks of Ray Dream Inc. All other trademarks are properties of their respective holders.
 -0- 7/19/93
 /CONTACT: Kristine Smalley of Ray Dream, 415-960-0768, ext. 121/


CO: Ray Dream Inc. ST: California IN: CPR SU: PDT

GT-TM -- SJ002 -- 2859 07/19/93 08:02 EDT
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Date:Jul 19, 1993
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