RAP showcase new look at Pro2Pac.
The re-branded 'single serve' range includes RapTray, the world's first hermetically sealed, modified atmosphere carton food tray. Made of lightweight board and a film laminate, the unique packaging reduces the presence of residual oxygen to less than one percent, ensuring moisture is sealed in and air is sealed out. Benefits include increased food options, extended shelf life and improved freshness.
Speaking on the RapTray Julian Money, RAP Founding Director says: "RapTray with its hermetically sealed design and modified atmosphere capabilities, provides the absolute ultimate in terms of sealing in freshness and protecting from contamination. Nothing beats it for extended shelf life and improved food freshness--it is perhaps the greatest innovation in food packaging of recent years."
As well using the Pro2Pac exhibition to showcase RapTray, the London-based company unveiled their latest AirRap and BagRap designs. AirRap is designed for hot 'food-to-go' products such as Panini and savouries, including pasties and sausage rolls. It allows food to remain in the same packaging throughout its entire lifecycle--from manufacturer to cook-off in store to point of sale.
BagRap, a lightweight paper and film receptacle designed for specialty sandwiches, provides excellent branding opportunities, with a bespoke window offering product visibility and can be run on existing flow wrapping lines.
Julian Money adds: 'With 'single serve' portion options growing in popularity, now is the ideal time for us to launch our new range specifically designed for this market. Our new products cater to demand, whilst easing any consumer environmental concerns. RapTray is widely recyclable, whilst BagRap and AirRap use paper sourced from sustainable forests, giving consumers green alternatives to the multitude of wasteful plastic food packaging available on the market."
Contact RAP on tel 020 8392 8328 or visit www.rapuk.com
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|Publication:||Food Trade Review|
|Date:||Apr 1, 2013|
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